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Online Reputation Management: These Are the Top Tools Used by Marketers

Managing online reputation (ORM) can save businesses million in losses but also grow their profits as social proof is a major conversion factor. Knowing which tools are the best for ORM – and deploying them, is like adding money to your bank account. Tools like Famoid and Reputation are real game-changers as we will discuss. Perhaps the biggest surprise – is that politicians use Famoid just as much as businesses!

The problem: Any information that is put online is there forever and it is publicly accessible. It is therefore vital for brands to stay aware of their online reputation and do whatever they can to reduce the number of damaging statements about them. The process of highlighting positive items about themselves and deemphasizing negative sentiments is called reputation management.

The solution: using tools of the trade

Sometimes online reputation management is difficult. Luckily there are online reputation management tools that brands can use to understand their reputation and to improve it and also minimalize the risk of more damaging references. Here are some of the tools.

1. Famoid

Famoid is one of the best reputation management tools available online. It promotes brands on all social media including Twitter, Facebook, YouTube and Instagram. It delivers what it promises, which is real active followers on any social platform within a few minutes of placing an order. Brands can build a community fast and post positive information about themselves and their goods or services and be assured of engagement by real followers.

With the help of Famoid, brands can get an insight into what their followers think about their business and products. With that information they can engage with the followers and change their perspective. That way they effectively and easily manage their online reputation at an affordable price.

2. SimilarWeb

SimilarWeb is a market intelligence solution. It provides a comprehensive analysis for any brand’s website or app. The analysis contains a wealth of insights about the brand’s website – the main client face for most businesses.

SimilarWeb also provides its customers with information about their competitors’ websites. This gives them an easy way to compare their website with their competitors’ sites. Competitors’ information gives each brand insights into their industry which show how well the brand is respected within its niche.

With this information, brands can benchmark against their competitors, discover emerging trends and new players in the industry, and understand customer intents. With such information they can create strategies that work.

3. Review Push

Review Push is a reputation management tool that monitors reviews on the top review websites daily. Brands use Review Push to collect all their online reviews in one place for all their branches whether there are 2 or over 1,000.

One useful feature for multi-site businesses is the ability to compare how their branches rank against each other.

Whenever a brand receives a new review, Review Push notifies it via email which gives it the option to respond directly to the online reviews.

Brands can also generate positive reviews for all of their branches by utilizing the review request tool.

4. GatherUp

GatherUp helps brands to build a continuous cycle of customer feedback and reviews that they can use to convert more customers. It allows brands to engage with their customers via email or text, requesting them to make a review of their product.

GatherUp also monitors over 30 review sites like Google, Facebook, Trip Advisor, and the BBB. It captures a Net Promoter Score, survey questions, and customer feedback. It emails the brands when they have new feedback. The information helps brands to make improvements and convey those improvements to their customers.

Reviews are very important to businesses. The more five-star reviews they have, the more trustworthy they look to potential customers.

5. Google Alerts:

Be notified instantly when there is any news, both negative or positive, related to your business – and respond in real time. Yes: Google Alerts may be free, but it is potent!

More tools exist:

Off course there are other tools too, like Reputation.com, Sitetrail.com, Facebook Ads and so forth. A good ORM tool typically helps large enterprises to track, manage, and maximize their online reputation through a number of solutions. Great automated tools can solicit feedback from local customers and performs surveys to collect in-depth customer feedback. It should have a social suite that enable firms to engage with their community on social media to build their reputation and motivate purchases. It enables sales reps to request online reviews on their mobile devices soon after customer interaction. From the data collected firms can identify emerging issues, and their strengths, weaknesses and make improvements.

Conclusion:

As you manage online reputation for either a business or individuals, doing this effectively at scale, requires the use of awesome tools. The best tools in the world right now are what we’ve just discussed: deploy them and see for yourself how to quickly take control of ORM.

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