Fox News and Fox Business Crush the Competition in November
FOX News Channel (FNC) and Fox Business Network (FBN) destroyed their competition in the cable news and cable business news segments for the month of November.
FNC crushed all of basic cable during the month of November as the most-watched network in total day with 1.5 million in total viewers, according to Nielsen Media Research. Marking 29 consecutive months as the most-watched basic cable network in total day, FNC continues to dominate the cable landscape in primetime with 2.4 million in total viewers.
FBN marked its 18th consecutive month as the leader in business news, according to Nielsen Media Research.
The competition never had a chance
With total day viewership and primetime shows, FNC continued its dominance over CNN and MSNBC in total viewers and the 25-54 demographic. In primetime, FNC averaged 2,439,000 beating CNN’s 1,119,000 and MSNBC’s 1,835,000 in total viewers. With Adults 25-54, FNC garnered 478,000, topping CNN’s 374,000and MSNBC’s 332,000. In total day, FNC averaged 1,475,000 in total viewers, trouncing CNN’s 761,000 and MSNBC’s 1,024,000. In the 25-54 demo, FNC averaged 293,000 ranking ahead of CNN with 231,000 and MSNBC with 181,000.
FBN’s Business Day coverage saw a 15 percent advantage over rival CNBC for the month of November, averaging 207,000 total viewers compared to CNBC’s 180,000.
It’s the programming that matters
For the month of November, FBN accounted for 10 of the top 15 cable news programs in total viewers and claimed six of the top 10 cable news programs in the 25-54 demo. Hannity, Tucker Carlson Tonight, The Ingraham Angle and The Five were among the top five programs in both total viewers and in the 25-54 demographic. Additionally, Hannity was the most-watched cable news program for the eighth consecutive month and is on track to be the number one show in cable news for all of 2018, the second year in a row.
Continuing its reign as the number one market program on television, Stuart Varney’s Varney & Co (9AM-12PM/ET) recorded its 28th monthly win over CNBC’S Squawk on the Street/Squawk Alley. Averaging 267,000 in total viewers and 26,000 in the key demo, Varney once again trounced the competition delivering a three-hour win over CNBC in total viewers. FBN’s market-close coverage with Countdown to the Closing Bell with Liz Claman (3PM/ET) also bested the CNBC competition, averaging 223,000 in total viewers to CNBC’s 193,000, continuing Claman’s reign as the highest-rated female business anchor on television. Together, Varney and Claman have dominated the most critical market hours coverage for 18 straight months.
Additionally, while CNBC had its lowest-rated month in primetime total viewers since August 2014, Trish Regan Primetime continued to deliver FBN’s highest-rated 8PM/ET hour ever. During the month of November, the program drew 208,000 total viewers, an 86 percent increase in viewership over November 2017 programming. In the live 9PM/ET hour, Kennedy also saw an advantage in audience growth by 9 percent compared to the same time period last year. Lou Dobbs’ eponymous program Lou Dobbs Tonight (7PM/ET) marked 35 months as the number one news program in business television and handily outpaced the business news competition in total viewers (374,000).
Check out these Cable News numbers!
While MSNBC survives on the back of Rachel Maddow, CNN failed to put a show in the top five and FNC had 4 of the top 5 shows!
RATINGS FOR THE TOP FIVE PROGRAMS IN CABLE NEWS FOR NOVEMBER 2018:
- Hannity (3,026,000)
- Rachel Maddow Show (2,900,000)
- Tucker Carlson Tonight (2,825,000)
- The Five (2,673,000)
- The Ingraham Angle (2,560,000)
- Hannity (571,000)
- Tucker Carlson Tonight (539,000)
- Rachel Maddow Show (525,000)
- The Ingraham Angle (496,000)
- The Five (468,000)
TOP BUSINESS DAY SHOWS FOR NOVEMBER:
- Lou Dobbs Tonight (374,000)
- Varney & Co. (267,000)
- Countdown to the Closing Bell with Liz Claman (223,000)
- After the Bell (203,000).