Fox News has lost its dominance in prime-time cable news ratings among a key demographic.
As we reported yesterday, Rupert Murdoch’s liberal children are now running and ruining the Fox News Channel.
We now have another day of week-to-week ratings to review and Fox is still suffering in the prime-time ratings among the prized 25-54 demographic.
First up are Monday’s ratings:
|Time Slot||Competing Shows||May 8 MSNBC Rating||May 8 FNC Rating|
|4p||Live v. Cavuto||268||299|
|5p||MTP Daily v. Specialists||322||279|
|6p||Greta v. Baier||252||368|
|7p||Mathews v. MacCallum||344||362|
|8p||Hayes v. Carlson||416||455|
|9p||Maddow v. The Five||585||441|
|10p||O'Donnell v. Hannitry||460||461|
|11p||Williams v. Carlson repeat||322||313|
Next up, here are Tuesday’s ratings. It appears that a few changes have occurred:
|Time Slot||Competing Shows||May 9 MSNBC Rating||May 9 FNC Rating|
|4p||Wallace v. Cavuto||149||262|
|5p||Chuck Todd(MTP) v. Specialists||225||312|
|6p||Greta v. Baier||341||527|
|7p||Mathews v. MacCallum||505||627|
|8p||Hayes v. Carlson||625||727|
|9p||Maddow v. The Five||873||672|
|10p||O'Donnell v. Hannity||716||700|
|11p||Williams v. Baier (repeat)||576||457|
As expected, Cavuto, Baier, and MacCallum all returned to their lead spots. Those are staples that have seen little or no change in style, programming or timeslot. The five continues to struggle against Maddow at 9 pm, but not because it isn’t a good show. It’s in the wrong time slot. ‘The Five” belonged at 5 pm. A good bridge from the daily news grind to the prime-time interview-based commentary. At 9 o’clock it’s a terrible bridge between Carlson’s combative liberal-bash and Hannity’s rough-and-tumble style.
Some changes of note are that instead of running a replay of “Tucker Carlson Tonight” at 11 pm, Fox ran Brett Baier’s headline news show instead. Both shows got a 313 rating.
The 5 pm slot is still a disaster for Fox. The “Fox News Specialists” is not a great show. I actually stopped tuning in after tolerating 3 evenings of the disaster. It’s too combative for 5 pm and doesn’t belong there – if anywhere.
Rupert Murdoch’s children have peed in the bed he made. The former cable news behemoth will struggle until it finds another prime-time ratings monster like Bill O’Reilly. At the moment, that person doesn’t exist.
Lachlan and James Murdoch may be hoping to pull the Fox New audience left. Instead, they are making them leave.Wake up Right! Subscribe to our Morning Briefing and get the news delivered to your inbox before breakfast!