In The News

Target Loses $9 Billion In Market Value In A Week Following Boycott Over LGBT Merchandise

Target’s market value plunged $9 billion in one week after anger erupted over the store’s new “PRIDE” collection, which features clothing for children and babies as well as a chest-binding swim top and a “tuck-friendly” women’s bathing suit.

Social media users and conservative activists began calling for boycotts of Target following the release of their PRIDE line last week. The company was valued at $160.96 per share on May 17, at a market value of $74.3 billion; as of Thursday morning each share was valued at $139.84, the lowest in over a year, at a market value of $64.54 billion, according to MarketWatch data.

An adult bikini top available on Target’s website advertises a “light binding effect.” Another women’s swimsuit offered “tuck-friendly” coverage, and some children’s swimsuits advertised being “Thoughtfully Fit on Multiple Body Types and Gender Expressions,” according to The Associated Press.

Target removed some PRIDE items from stores following public outcry, claiming the move was in response to “confrontational behavior” from shoppers. The decision drew a fresh round of blowback, this time from LGBT activists who characterized the move as a failure to stand up for gay and transgender people.

“Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet,” Human Rights Campaign President Kelley Robinson said, according to the AP. “That’s what the bullies want.”

Target was previously subject to widespread protests in 2017 following the company’s decision to allow transgender individuals to use the restroom of their choice, according to The Wall Street Journal. More than 1.3 million people signed an online petition calling for a boycott of the retail giant, the store saw its first decline in same-store sales in two years and ended up spending $20 million building single-sex bathrooms in all of its stores in response to complaints about privacy.

Target did not immediately respond to the Daily Caller News Foundation’s request for comment.

Content created by The Daily Caller News Foundation is available without charge to any eligible news publisher that can provide a large audience. For licensing opportunities of our original content, please contact

Support Conservative Daily News with a small donation via Paypal or credit card that will go towards supporting the news and commentary you've come to appreciate.

Related Articles


  1. Another woke company that doesnt get it. Pandering to men pretending to be women is not a good business plan. Looks like stupidity is contagious.

  2. And they call us bullies? If we were real bullies we would be beating their arses up and down the block. They are the bullies. You disagree with them they get violent. I think straight people have them grossly outnumbered so they better not “poke the bear?” They are disgusting degenerates that need to crawl back into the shadows and hide. No matter how many of them scream and cry for rights, they will never be considered “normal human beings” in this world. A scourge on society and people to be kept away from children. They should be separated like a “Leper Colony” was in Bible days.

Back to top button