With millions of websites in the World Wide Web, it is indeed a challenge to get noticed, specifically by your target audiences. The competition is getting tighter and tighter. With that, you need to up the game and intentionally aim for your target market.
Although getting enough exposure and establishing your website is a big challenge, whether it’s for personal or business use, it is not impossible. You have the power to make your chosen domain name count. Below are a number of guaranteed ways to actually build up your website precisely towards your preferred audiences.
Spice up your branding
A simple scheme of branding is always the best. You don’t need complicated plots or long explanations just to lay down who or what you are to the public. However, you need to make your brand as marketable as possible without pretty much hard selling. This means:
- Creatively logical and minimalist logo and designs
- Coordinated content layouts
- Thought-provoking human interest short stories/scripts
The above-mentioned are practically just some examples to give you ideas on how to spice up your branding. Old school branding concepts will help you a lot on this.
Boost your social media page/s consistently with branding
Get of the box but never out of your brand. Plan out your entire social media postings and establish your brand for the right audience to notice it.
Create relevant and appealing contents for target audience
Content matters. It is the key to your audience’s hearts and minds. Organise your content schedule as detailed as possible. For maximum results, arrange in detail all your posts and schedule them accordingly for a whole quarter, then evaluate.
Check and evaluate Analytics month-on-month
To fully know your target audience, make sure to check the Analytics as often as possible. For startup, you can take note on a weekly basis, especially if you are onto certain age, gender, profession and other parameters. Study their movements carefully in order to see what is effective in terms of reaching out to them. Evaluate Analytics for both the website itself and your social media page/s.
Push site traffic through significant keywords
If possible, perform a simple keyword research and off-page optimisation. You can try to publish contents to relevant websites with researched keywords as anchor texts linking back to a certain page on your website. That is just simple SEO. You can also do this internally within your website, but of course, with a different result in terms of traffic.
Partner with appropriate online influences
With the growing number of bloggers and vloggers online, create a network of online relationship with the most relevant ones to your brand. Evaluate which ones can carry your brand name properly and influence your target market to avail of your products and/or services. After all, you are under one big World Wide Web community.
Establishing your domain name is not impossible, but it is indeed a lot of work. So start to do it right. Apply the above-mentioned surefire schemes to build up your website intentionally to your target market and make your domain count!