Holy Guacamole! Customers can now order an 8-oz. side of guacamole, or a large guac and chips; Chipotle releases new guac-themed stickers, filters on Instagram and Snapchat this weekend in honor of National Guacamole Day
Chipotle Mexican Grill (NYSE: CMG) is now offering customers the option to purchase a large-sized guacamole side, just in time for National Guacamole Day on September 16. Previously, the guacamole side only came in a 4-oz. size, but guac fans will rejoice as they can now purchase an 8-oz. large guac as a side item or with a large order of chips at participating restaurants.
“Guac has long been one of Chipotle’s most beloved items,” said Chris Brandt, chief marketing officer at Chipotle. “In fact, customers order nearly 50 million pounds of guacamole from our restaurants per year, and we use more than 450,000 avocados in our restaurants every single day. Many of our customers can’t get enough of our guac, and we’re thrilled to give people even more options to get their guac fix.”
In further celebration of National Guacamole Day, Chipotle will roll out an expanded Giphy sticker set on Instagram this Saturday. On Sunday, celebratory Snapchat filters and guacamole-themed stickers will also be released.