Pivot TV: A New Channel for Millennials
A new television channel geared to young adults in the 15-34 demographic will be unveiled this summer.
Touted as a new network designed to disrupt conventional wisdom, pivot will be available both through cable and on via internet subscription. It will be the first channel to offer a stand-alone app for access. Pivot will offer a variety of programming, including shows geared to social issues and news, as well as, entertainment including some original series.
The brain child of Participant Media, pivot expects to reach 40 million homes when it debuts on August 1. Participant Media has been successful with many of its past endeavors including films like: “The Help,” “Charlie Wilson’s War,” “An Inconvenient Truth” and “Lincoln.”
From their press release: With 40+ million subscribers at launch, pivot’s programming slate is anchored by more than 300 hours of original programming in its first year. The network’s first six greenlit series are: “TakePart Live,” a live talk show, five nights a week; “HitRECord on TV!,” a re-imagination of the variety show from director/creator/star Joseph Gordon-Levitt and executive producer Brian Graden; “Raising McCain,” a genre-bending docu-talk series starring and executive produced by the complex and accomplished Meghan McCain with Go Go Luckey Entertainment;“WILL,” a modern period drama from Craig Pearce, writer of “Moulin Rouge” and “The Great Gatsby”; “Jersey Strong,” a real reality series from Peabody Award-winners Marc Levin and Mark Benjamin.
The network will co-produce with Univision News and Latin World Entertainment ten, one-hour documentaries that will air on pivot in English and Univision in Spanish.
For more information and a preview of the programming visit the Participant Media website or watch their ad: