US Consumers Continue to Leave the Branch; A New, “Virtual” Banking Segment is Rising and Threatens Traditional Bank Sales Systems
By R. Mitchell on Mar 21, 2012 in Money
NEW YORK, March 21, 2012 /PRNewswire/ – New consumer research presented by the consulting firm Novantas at CBA Live 2012 today shows that banking customers increasingly prefer non-branch channels for a range of day-to-day banking transactions, from deposits, to solving service problems. As many as 35% of US banking customers are now “virtually domiciled,” essentially not using branches [...]
