The continuous spread of the coronavirus has had a significant impact on businesses, as well as the economy. Supermarket shelves were emptied, and restaurants were deserted. Among the many unanswered mysteries regarding the coronavirus, one fact remains: COVID-19 does not discriminate. The same is also true in business. Large enterprises have declared bankruptcy, while small businesses have been impacted particularly hard across the country, with many shuttering their doors permanently.
Despite this, this is not the time to be silent. While foot traffic came to a halt, the amount of time people spend on the internet is increasing. People are spending more time than ever before on social media and other web-based resources. There’s a terrific chance to reach out to your target audience and supply them with useful information, interaction, positive thoughts, and resources.
It serves as a sharp reminder to business owners everywhere that if they don’t adapt and ignore digital marketing during COVID-19, they may not be able to recover. Fortunately, there are several ideas you can work with this pandemic. Here are 5 of them:
- Use Social Media to Connect With Customers
Even before the pandemic, social media has already been a powerful marketing tool. Yet, with more people needing support, information, and resources more than ever, social media can be the perfect platform to provide that if used correctly.
This is a good moment to empathize with people and offer assistance where you can. Shift social media use to show compassion. It’s a terrific chance for your business to stand out during a trying time without being overly salesy and pushy. More individuals are using social media while confined at home, looking for updates and attempting to stay connected in a country that has become increasingly isolated.
Donate to a local food bank or assist the elderly with their grocery shopping. And use social media marketing to build your brand by promoting your good deeds.
- Ensure Your Business Can Be Found Online
More individuals are online right now than are driving or strolling along the street. As people continue to stay at home, search traffic has climbed dramatically over the last week and will continue to rise. All are hooked to their laptops and phones, waiting for community updates. They’re also seeking ways to pass the time and entertain themselves. For many people, this means doing their shopping online.
This is not the time to stay hidden on the internet. You need to shift your focus on how to apply search engine optimization (SEO) tactics to increase your web rankings and how to approach link-building and influencer marketing to reach more people.
- Take Advantage of Pay-Per-Click (PPC) Advertising
With more individuals at home in front of their screens, businesses have a fantastic opportunity to interact with their customers and get a competitive advantage by using PPC marketing. And, it’s a fantastic opportunity to save money on your marketing budget. Many companies are shifting their resources toward digital platforms and away from traditional media, such as trade shows, travel, and conferences.
Many sites, such as Google, Facebook, and Amazon, are ramping up their advertising platforms. It’s a wonderful opportunity to keep your digital marketing going because many advertisers are likely to go offline at this time, allowing you to capture more visitors and conversions.
- Offer Special Discount or Support to Your Customer Base
You have the option to demonstrate your support for your consumer base by offering exceptional deals that will keep your money flowing during this uncertain time. Create a specific offer based on your product-market fit. Many individuals are searching at home, looking for bargains to help them save money during this time of uncertainty.
Happy consumers could serve as brand ambassadors for your company, telling others about their positive experiences. A few ideas you can do include:
- Starting a loyalty program, or doubling it and offering rewards if you already have one
- Create additional incentives for customers who buy immediately. For example, if they buy a $50 item, they’ll get a $10 voucher.
- Calling customers if applicable and inquiring about what you can do to help them with their enterprises; there may be some non-traditional methods you can continue to assist them.
- Boost Your Local SEO
It is common for business owners to wonder, “How long do I have to commit to SEO?” Often, SEO is taken for granted or dropped abruptly if the desired effect is not observed within a short period. Unfortunately, this is a grave mistake. Local SEO is now more important than ever. So, there should be a shift from “How long?” to “How to strengthen?”
In times when people do need to leave the house, they would look for places closer to home to get services and goods. So you want to be sure your company is optimizing its website for “near me” searches using local SEO tactics. Customers in your local region should be able to locate you easily online so they may contact you first.
During this pandemic, businesses have the fantastic opportunity to improve their Google review profile. Google My Business allows you to list your business, stand out among competitors, and turn local searchers into customers.
Yes, these are trying times for all of us, but your business can still thrive. What you have to be during COVID-19 is to be flexible and agile. During the current economic slump, businesses must think on their feet. Be always ready to adapt and execute new COVID-19 content and marketing ideas that have become more relevant given the current circumstances.