Today every business owns a platform like a website that marks its online presence to attract a wide range of customers. A website is the best method and a platform to showcase all your business undertakings and the products you offer. As the world of technology keeps advancing, the competition is also increasing, with almost every business aiming to lure customers by marking their online presence. Businesses need to gain an edge amongst their competitors in such an advancing market. Companies need to follow practices and use tools that can help websites garner more customers.
Search engine optimization, mostly known as SEO, refers to practices that help improve a website so that it appears at the top of search results. SEO tools help websites to rank higher in search results by improving their online presence. Moreover, SEO services are affordable so that they can be beneficial for both small and large businesses. Hence, it’s a must for businesses to invest in SEO tools to improve their website’s search rankings and traffic. In this post, we’ll be discussing some benefits of investing in SEO tools for businesses. So, let’s move forward and see how important SEO is nowadays to stay at the edge in competition.
#1 SEO helps target the right traffic
The traditional methods like sending emails containing ads and offers to almost everyone, whether they might be interested or not, are very ineffective practices. So are other outbound marketing methods that are not centered to a specific “target audience.” These outbound methods not only prove ineffective but also lead to wastage of money. On the other hand, SEO helps to attract quality leads or, say, inbound traffic that is most likely to be interested in your business.
SEO tools focus on inbound marketing, which is more centered around the target audience. SEO focuses on marketing methods that include sharing helpful information and resources with the target audience that can prove useful instead of annoying customers. This way, potential customers are served information regarding products and services offered by businesses that they might need. Hence making your services easily accessible to them and thus increasing the traffic and leads for your website. Many companies provide SEO services in the market from where businesses can meet their SEO requirements.
#2 SEO helps increase the authority of the website
Having a higher domain authority is a plus point for websites as many professionals look for higher DA holding sites when it comes to seeking information or ordering services. If you check the DA of successful websites like Hubspot, Forbes, and many more, you’ll see that their DA is excellent, mostly above 90. Increasing Authority takes a long time, maybe years, but a good SEO campaign can surely decrease this time gap by a considerable margin.
Domain authority depends on various factors like the quality of backlinks on the website, the number of backlinks, page contents, and much more. SEO practices involve adding quality backlinks on various contents of the website among many other ways to increase its DA. Although Google hasn’t openly accepted the role of DA while ranking sites, it has been seen that DA is directly related to the SERP(Search engine result pages) ranking. Hence a good SEO campaign involves practices to increase the authority of the website and hence improve the traffic.
#3 SEO helps build credibility
When we are surfing the internet looking for services or articles for some information, it’s a norm that we click on the one that comes on the top of search results. Why? Because appearing on top of the search engines is believed to be credible, it directly proves that most people are taking services from your website. This makes it more important for websites to appear on the top of organic search results. According to Hubspot, results appearing on the first page of Google get around 71% of the clicks, and the first five positions on the first page of Google get 68% of total clicks. These statistics are an evidence that shows how SEO rankings are directly proportional to the number of clicks and hence traffic the website gets. The DA score plays a significant role in ensuring the website’s trust and credibility, which, as mentioned above, can be improved by SEO practices.
#4 SEO helps improve lead conversion rates
No matter how large traffic your website can gather, if these leads are not converting into sales and customers, these numbers are of no use. Therefore for a successful business, the leads must turn into customers, which can be very well done with a well-planned SEO campaign. As mentioned, SEO helps target the right audience, who can be potential customers. Thus, attracting real leads who are pretty much interested in your services is beneficial as there are higher chances of them converting into actual customers. Moreover, a practice called Local SEO is doing rounds these days and has emerged as a valuable lead conversion activity. Local SEO involves targeting customers of a particular area, a town, a city, or a state wherein you can share relevant services and products most likely to be bought based on the geographical needs. This will help refine the list of leads that can turn into potential customers and improve the conversion rate.
#5 SEO helps improve user experience
User experience is always a pivotal factor in the success of any business and online platforms. Be it a website or a mobile app, if the users can derive the information they seek and the services they need effortlessly, it adds up to a better user experience. A well planned SEO campaign ensures that the website’s contents consist of a relevant set of keywords that will match the user’s search. Relevant keywords in the content of the website make it easier for search engines to navigate and put it on the top of the results. Moreover, if the page is optimized with the right set of contents to give information users need, the user-experience will undoubtedly improve.
A well planned SEO campaign has always proved beneficial for businesses seeking to improve their online presence and thus sales. A successful SEO campaign leads to larger organic traffic, higher lead conversion rates, and a better user experience. These factors are the key to a successful website and hence a profitable business. SEO not only focuses on putting your website on top of search engine results but also on improving the business’s sales. There are tons of benefits of a good SEO campaign but the above mentioned are some of the key benefits that companies might find intriguing.
Author Bio- Hi There, I am Shaun Williams, a content writer with Goodfirms, a research platform for Cloud Computing, Ecommerce companies, Translation services companies, among many others. I enjoy communicating ideas and knowledge creatively and also ensure that the readers never suffer from boredom while reading my posts.