Technological advances have impregnated in almost every aspect of our life. Outdoor advertising too not have remained uninfluenced from these developments. In fact, these developments seem to have extended the existing benefits outdoor advertising commands and turned it into an impotent tool for advertisers to work with. Now, it is upon them – how to use it effectively to reap desired outcomes.
Traditionally OOH ads were all about outdoor signs, posters, standee, and billboards. Now, the solutions like channel letters, light box, and neon ads have added additional choice for marketers to experiment with. Specifically, channel letter is quite brilliant for businesses to get their brand message out in front of the viewers. Find out more in a comprehensive article on why businesses use channel letters. With this kind of versatility, OOH Ads are no longer a traditional form of advertising. And a business small or big cannot do away without having this medium in their marketing inventory.
After all, as a business you have to try and test every single strategy to become noticeable. Definitely, these seven incredible benefits of Outdoor advertising – you never want to miss out on. What are those remarkable benefits – let’s check them out.
1. Brand Building
Challenges ahead for most new start-ups and small businesses is building a brand, getting more eyes on their business, and most importantly getting frequently customers. Brand building is vital component that can jumpstart engagement and response from the potential customers. Of course, this cannot happen without having a holistic mechanism in place.
OOH adverts being so effective in reaching out masses provide necessary tools to generate traction for the companies. Consequently, a brand becomes more familiar and trustworthy in coming times. Thus, it can be said, advertising is more than just a medium to generate leads; it translates small steps into long term valuable benefits.
2. Reach Target Audience
Outdoor ads are quite flexible and could mingle design, creativity, and personalization to target customers based on interest, location, and Taste. By designing ads in a way that better matches the mindset and requirement of target audience, the campaigns become more impotent and there are more chances of getting multifold action from the consumers.
3. Get More Engagement and Response
Among the most incredible benefits of the outdoor ads are that are almost susceptible to ignorance. Unlike newspapers that can be folded or the televisions where channels could be navigated, Outdoor ads are hard to part away with, they are large and hard to ignore, so audience does not have any other choice other than to view them with extreme attention. Chances are they are more likely to find them, grab the advertising message, and in turn take a desired action. So, there is a great deal of engagement and response after viewing outdoor advertisements.
Unquestionably the ads that are placed in busy areas get a lot of impressions. Sometimes, the impressions are in hundreds of thousands. So, you can assume that it the cost per reaching a potential customers is quite low compare to TV, Cinema, or Digital Ads.
5. Get Extreme Exposure
Most of the adverts are placed at a place where thousands and hundreds people pass through each day. With such a massive exposure, the brand message would be stumbled upon by enumerable a person that ultimately means a staggering viewership. So, with a single ad, you can generate great awareness and attract many potential customers for your business. Undoubtedly, the limit is the sky and you cannot imagine the extent to which you can reach more and more customers.
6. Drive More Sales
With frequent exposure, and greater all round visibility of ads at multiple touch points, the adverts are more likely to become intriguing and find the one who are more likely to connect with it. Most of the time these ads pique the audience interest and they visit the location, participate in an event or probably visit a website after the inviting affect that it entails.
Even if you’re just starting up with marketing campaigns, it proved to be a fabulous choice for businesses at every level. Here are some great campaign examples. On the other end of the spectrum, despite being so effective it is quite affordable as well. You can choose to start with outdoor signs, logos, channel letters that can catch the attention of a lot of people.
The Bottom Line
Being an entrepreneur, it is important to be optimistic and see the brighter side of things. Outdoor ads have been for businesses for over more than two decades. Now, when you read these benefits, you would certainly have all the reasons to believe, incorporate, and experiment with these marketing mediums in a whole different way.