The internet has brought all of us closer together, but it can also be a platform of divisiveness. Indeed, political discourse has been elevated to the digital realm where people can either learn new ideas or become confused about who is telling the truth. And for sure, liberal voices have gained a sizable foothold on social media networks like Twitter and Facebook, pushing agendas that supposedly promote unity but are actually causing more harm to our democratic life than good.
The internet should be used to promote ideas that really matter. Fortunately, it has made it easier for ordinary people to voice their opinions and create a real political movement. It’s only a matter of knowing the techniques and strategies that are guaranteed to win hearts and minds.
That said, here are a few things you will need to know about starting a political advocacy campaign online.
1. Start with a clear plan
The first step is to come up with the blueprint for the campaign. Whether you are working against unconstitutional measures or demanding accountability from a public official, planning can make or break your advocacy so spend ample time preparing. It’s important to come up with a clear end goal for all the activities you do. Be specific with your objective. You can also narrow down a general goal into different attainable sub-goals. This should help you determine the right actions that bring the most benefits in the long run.
2. Get everybody together
After building the framework for your advocacy campaign, you will need to gather people and resources to help set your plans into motion. You can recruit people from your community who are passionate about the same things that you are. You can also take part in town hall meetings where you can network with potential affiliates. Other than that, you can also set up a social media page where you attract more people to your campaign. And speaking of social media…
3. Build an effective social media presence
Social media can be a driving force for political change if you know how to use it well. You simply have to publish and share truthful information that supports your cause or point of view. This helps you build credibility and allow you to attract more followers to your campaign. With fake news being rampant online, you will need to share material from reputable sources so people will trust you more. Moreover, if trolls are planning to derail your social media campaign, have your administrators block and report them.
4. Start blogging
Apart from social media, you should also create a website that features a blog. Such a platform helps you publish content related to your advocacy. Not only does this help you produce information, but blogging can also make your advocacy visible online. However, it’s important to note that Google is biased against certain content coming from the right-wing, but you can make up for it by providing facts and engaging content to visitors.
Promoting your advocacy online is crucial to gaining traction for your campaign. So, go out there and show your passion to the world!