While many people fail or give up on their goals, Shane Skaar has believed that anything is possible through hard work, and pushed himself to build a successful business before he has even graduated from college. His brand Streignth Sportswear has become a hit in La Crosse, Wisconsin, where the company is based out of, as well as other areas of the Midwest.
Shane, with the help of his cousin Talston Stangler, has built his company from the ground up, and the business has been growing at a steady pace ever since. The company has received orders from across the US, seeing purchases from all 50 states. Fueled by a positive message of empowerment, the brand pushes its customers to create the greatest versions of themselves as possible, physically and mentally.
Aside from the clothing itself, the cousins do a lot of work in the background to take their business to the next level. They spend their time creating new designs, shipping orders, managing the brand’s team of athletes & ambassadors, running the social media accounts, and planning photography and videography shoots. Now, Shane and his team are turning to content creation that gives customers insights into how the business is being run, tips and tricks, and even workouts you can participate in from home. The goal is to build a deeper connection with customers by building a community within Streignth’s multimedia platforms. While the brand already has a few videos up, there is much more content to come in the future, and will be worthwhile to check out.
You can find the Streignth Instagram page here: https://www.instagram.com/streignth/
You can find the Streignth YouTube channel here: https://www.youtube.com/channel/UCww1jW2PLaWhzw6tK3cd79g