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Top SEO Strategies to Boost Your Search Engine Rankings

If you’re struggling to reach the first page or a top rank on Google, you’re not the only one. Only a few businesses effortlessly achieve these top rankings, with just ten site links and massive competition, you need to be at the top of your game for the highest ranks. And this is exactly where you need SEO. Unless your site is optimized with the right keywords, you can never achieve your much-coveted ranking. So, in this article , we will discuss some actionable SEO strategies that’ll help you rank better and drive higher conversations.

Speak Your Customers’ Language

Unless you understand what your customer really wants, you can never stand ahead with your website. The easiest way to do this is by checking competitors’ sites. Translate your products/services in a proper, clear format. Use the natural language that can be easily grasped across your industry. Be the right resource, and Google will soon reward you better rankings.

Easy Trick: To check the popular search terms, search your keywords and some related questions on Google. Once you do this , Google will give you a list of similar keywords at the bottom of the page. Update your website’s content with these terms, and you will soon notice a difference in your rankings and overall conversations.

Advance Trick: If you are looking to go the extra mile, get a premium SEO tool. These tools automatically generate the top keywords, simplifying the process and saving you time.

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Finally, rewrite the website copy, do compromise on the quality. Do not unnaturally stuff the keywords. Instead , make sure every sentence with the keywords makes complete sense to your end-users.

Focus on The Basics

Unless you focus on the basics, your rankings will almost always suffer. Check if your page has the right titles, URLs, and meta descriptions. You should also check the image tags and make sure they’re in place. Since these are the factors that drive your on-page SEO, they require special attention.

Search your company’s name and find the most popular pages in the results. Assess the meta description and check how they rank when compared to your competitors. IS the title accurately describing the content? Is the meta tag truly encouraging more clicks? If it isn’t upgrade your meta description immediately.

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If you want quicker results, you can always try using any leading marketing grader tool for advice and insights about On-page SEO. These tools usually scan your landing pages and notify you about the problematic on-page data. While most of them are free up to 20 landing pages. You can always get a premium tool if your site is bigger and the number of pages is more.

Prioritize your Pages For Navigation

When it comes to the structural elements of your website, navigation stands out as one of the most essential elements. But why so? This is primarily because it is one of the first things that links to your additional landing pages and because it’s listed at the top of your page, the links gain significant relevance.

So, if you are looking to drive up your rankings, optimize you landing pages with some of the top keywords and link them at the right corner from your navigation menu. Since one can find these links on every page of your website, these pages appear more relevant when Google crawls and indexes them.

Track Your Performance

Tracking your site’s performance is more than important. Unless you assess the traffic and rankings, you won’t end up locating and addressing the specific issues. When you use the right tools for tracking you will get to locate the pages users spend time on and the ones they leave quickly. Focus on your target areas what is wrong with them.

Unless you track your organic search traffic you won’t get to know if you are faring well, and worse, you’ll have no clue if Google penalize you for something that further caused your rankings to drop.

While there are plenty of tools you can use. Google’s Search Console and Analytics are two excellent tools for monitoring the organic traffic and the problems with your landing pages. They can be installed quickly as long as you can access your server. alternatively , if you are using a content management system, you can get them installed via plugins. One of the best tools to implement your tracking codes is Google tag manager. This is equally simple and easy to operate as the other tools we’ve talked about.

If you are planning to go the extra mile, get a tool that’ll create heatmaps of the areas with the highest clicks. The tool will assess all your landing pages to come up with the result. Note that this tool is slightly difficult to grasp and you need to be experienced or understand its nitty-gritty.

Interlink

This yet another extremely effective SEO technique. The idea is simple all you need to do is interlink to relevant landing pages with keyword rich anchor text. The process involves minimum risk and offers greater control.

So every time you are looking to add new content, make sure it is interlinked with similar landing pages. You can also edit you old landing pages and interlink them with you new, more relevant content. Since Google works on backlinks, you can also interlink to the other authority websites. Just make sure, they aren’t your competitors.

While this process is simpler for people with smaller websites, it can get slightly difficult when you have multiple pages in place. In these events, interlinking plugins or software can help you.

Other Things to Do

You can also do the following things for quicker and higher rankings:

  • Build your presence on social media
  • Keep updating and improving your existing content
  • Repurpose your old content
  • Add an SSL certificate
  • Make your website responsive (mobile friendly)
  • Optimize your Google Business Listing
  • Ask existing customers to review your site on Google

Bottom Line

Now that you have a clear insight into the things you need to do, incorporate the SEO strategies right away. Remember, getting organic traffic isn’t easy. So be patient throughout the process. Once you give it some time, organic SEO will take its course and your site will soon be ranked higher. The result: more traffic, higher conversation, and better sales.

Author Bio: Hybrid Traffic is one of the best SEO link building services. This service gives accurate result and helps to build up site’s metrics, ranking, homepage power, branding, referring backlinks and traffic booster.

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