There are countless online marketing strategies in the market today, but email marketing continues to be a priority for most online businesses even today. A challenging thing with email marketing though is that its now more difficult than ever, and requires you to quickly adapt to the latest trends and techniques to keep up with your competitors in the long run.
To improve your email marketing campaign, you can do certain things like email verification ( from platforms like TheChecker), and produce attractive content on a regular basis to increase the conversions. Here are some of the most effective email marketing tips that you can follow to make your campaign effective.
Use An Opt-In Option
Using an opt-in option can help your email marketing campaign in many ways. All you have to do is publish some engaging content on your website and persuade them to opt-in your email newsletter with their email. This will make sure that your emails get through and are opened by your subscribers more frequently (because they’ve opted-in themselves).
Opt-in option also makes sure that your email list only has legit emails from your subscribers, this is a nice way to collect new data and grow your email list over time.
Focus On The Preview Text
Preview text is some of the content of your email’s body which is shown as a preview to the user, thus the name. You can use this preview text to compel the user in opening and reading your email. Make sure to use some attractive words and the purpose of your email in the preview text.
Preview text is the first thing that your potential customer would see, so, make sure to optimize it and win some clicks in return.
Are You Using Images?
Using images in the body of your email can prove to be counter productive. While images can help you visually explain your offer and provide your customer with some value, high resolution images can increase the loading time and make your email less compelling to read.
Never go with image-only emails, but make sure that every email has the key information written in the form of text either above or below the image.
While the frequency of your emails depends on the nature of your marketing campaign, a general rule of thumb is a couple of email every week, anything more that this and you might start annoying your subscribers. This rule doesn’t apply if the subscribers have opted for your daily newsletter.
Try to send less frequent emails to your subscribers with some quality content that they’d like, and add a soft touch of marketing.
Learn To Retain Your Subscribers
After doing all the above mentioned things, if you’re still witnessing no results, and are facing a declining subscriber count with time, than you’d read more on some effective online forums on how to avoid your subscribers from unsubscribing from your email updates.