Why Signage Is a Critical Component of Your Branding Strategy
A walk down the hallway of an office complex will have you staring at different names, slogans, and images. The same will be repeated on streets, banners, and even on business cards. Even without the actual name of the company, the little information they provide through signage is enough for you to identify them quickly. As a brand, you cannot afford to lack signage that identifies you alone. However, why is it so important to have it?
1) Cost Saving
Advertising can drain your pockets, but signage can be your cheapest solution to this. It is cheaper to get signage for a business, that running ads on the media about the business. The signage maintenance cost is also low since some only require a coat of paint or a repair due to tear and wear. Accurate positioning also helps put your brand out there by ensuring as many people get to see it as possible.
Despite having a name almost all households, there is a possibility that some might not have the pleasure of knowing you. Having signage that only identifies with you helps those who do not now you learn about you quickly. Additionally, it helps people identify your location easily as some might opt for the next best alternative once they miss you. The visibility also helps them prioritize your business when they do not know any other business in your field. However, it would help if you had a sign that captures their thoughts and sticks there. To do this, you need to have precise that can be easily understood.
3) Build Awareness
For a new business in the market, it can be hard to have people trust your product. It gets even worse if your product is the first of its kind in the market. Signage helps people get a feel of what you are selling, and when interested, they can consider you. In case businesses merge, there is a need to pass that information to ensure that clients from both ends get this.
Additionally, when a company is rebranding, it might opt to change its whole look. This can be confusing to old clients and potential clients who knew it previously. Having the signage indicate the change helps you create awareness.
4) Competitive Advantage
Many people read signs all over to stay busy while walking or traveling. Additionally, huge signs are much more visible and easy to read and remember. When looking to have the upper hand against your competitors, your signage can get you there. When done right, it sells your product even before the consumer accesses your products. Additionally, it helps customers identify with you before they can start making comparisons with the competitors. Those who find your product ideal for them stick with you all through.
5) Increases Sales
Signage helps people seek your services or products. A sign that captures the right information enables you to gain trust from potential customers. This helps them get on board and make purchases. Additionally, when put in strategic places, it directs and informs customers on what to buy when they do not have an idea of what to get. Furthermore, quality signage is assumed to be associated with quality brands behind it too. This helps sell your products more.