SEO is in a constant state of change. And that brings about changes in keyword usage as well. Before the year 2011, adding a keyword in your Meta Tags and content was the best way to make sure that your website gets good ranks for a set of relevant keywords.
It is here that you need to ponder on the subject of “keyword density.” And according to the popular belief, the keyword density has to be close to 2% or 3% on a chosen page. And soon after this, there was the Google Panda update which made most people stopped enquiring if the concept of the traditional keyword density still exists. People often pondered on if they should add-in a certain keyword count or concentrate on generating stellar, user-driven content? Any ace SEO agency can provide the best answer. If you want to know more about this, you can opt-in for Social Market Way New York City Office.
While discussing on keyword density, it is essential to concentrate on a few factors. The important ones are discussed below.
- The concept of authority and relevance
Before you head to research keyword density in details, it is essential to review the twin indicators that determine Drop in SEO ranking. It is authority and relevance. In a broad sense, the concept of significance refers to your website’s capacity to address user requirements. And authority determines, whether your website is a trustworthy one. There’s very less connection of body and keyword density. However, the content quality does have a link with domain authority. But speaking of overall keyword density it is all to do with relevance.
Hence, the objective of keyword density was to prove Google that a website is essential for a chosen phrase by adding that phrase in the first and in the entire content.learn to Create Perfect Content
- The popular Hummingbird updates
Do you think why this update is essential? It is necessary, as this update had utterly changed the way Google looks at the relevance aspect. Instead, of searching for precise-match keywords, today Google tries to know the entire intention behind the exact user query. It also finds the pages that match its intent. For instance, while searching for examples of the keyword on online web pages, Google today searches for pages that elucidate about the keyword in a conversational tone.
Hence, it suggests that keyword addition is not as essential as writing on the subjects. For this depending on the natural language is best.
- The important and latest research
Today, according to some of the newest research by sources like SEMrush, it’s revealed that precise keywords addition might not be as crucial as it used to be in the past. A specific section of the report concentrated heavily on the way keywords got used in places like the content body in multiple web pages, Meta description, title and many more to those web pages that used to rank for the same set of keywords.
In its totality, the more the search volume is for a chosen keyword, the more associated it is for getting featured on the ranking page. It usually means a high-volume of keyword generally had a chance to show up in descriptions, web pages, titles that used to rank high for most queries.
However, the percentages differed significantly. For instance, about 75% of the web pages ranking for an increased volume of the keywords had the exact keywords added in the body. While close to 35% of the web pages that ranked for low-volume keywords mentioned the same in the content body. The keyword addition in Meta Description and titles of these pages sometimes was much lower.
It is essential to note that a massive 18% of the high-ranking web pages did not search for the keyword features inside the content body. It indicates that there is a chance to rank for the keyword even when it does not get added anywhere on the web page. Usually, it’s a widespread phenomenon.
Relevance of keywords
Now here comes the most crucial question. That is – do keywords make a difference? The answer is yes. But it is also important to note that, keywords have changed in their usage and relevance as compared to the yesteryears. Today, almost 18% of the high-ranking web pages usually don’t include the searched keyword in their body. Whereas on the other hand a good 82% still includes it in their content body.
Also, when it is about the high-volume keywords, almost several web pages included keywords in their bodies, titles, descriptions and a combination of all these three. It is also essential to notice that it exists a link with the keyword placement also. The higher you place a specific keyword in the body page, the more chances it has to get included in the Google search crawlers.
However, relevance to date is an essential factor to rank for a chosen keyword inquiry. You need to note that precise-match importance isn’t very significant. Hence, it is necessary for SEO professionals and business houses to research on the target keyword questions and generate the content that addresses them perfectly. You might not want to go out of your place and add them at a chosen frequency in the content body as well.
How much importance should you give to keywords?
Since keywords suggest the terms you are ranking for and the customer query as well, you need to use it smartly. The best way is to blend both head keywords and long tail keywords in a way that it doesn’t look stuffed in your content. You can use your relevant keywords in your web content as well as in your blog. It will help you to rank better in the SEO search results.
Understanding the number of times you should use both the keyword types in your content will need research. If you can’t decide better, you can always turn to an ace service provider. A quality service provider will help you to understand the keyword relevance with regards to your content and help you decide better.Wake up Right! Subscribe to our Morning Briefing and get the news delivered to your inbox before breakfast!