For a host of reasons, marketing departments around the world have to write case studies. But it is also true that most case studies are boring, dull, and forgotten in no time. People, who are new to marketing often ask: what is a case study and how to write a case study? In this post, we will try to answer these questions. We will help you analyze case study formats and show you some easy ways to write case studies that people really want to read. We are going to cover not only the structure but also the content of typical case studies. We will also help you identify common pitfalls so that you can avoid them.
Be realistic
To begin with, you have to make sure that you are realistic about its goals. Keep in mind that your audience may not take your work seriously, and they will not go viral on social media. These pieces are just tools used by sales professionals. The purpose of these pieces is to convert prospects. The target audiences of your work are people who already want to be your customers.
It is important to be realistic about your goals. You are not going to win a Pulitzer Prize for writing a case study. Be ready to accept the fact that popular blog posts will receive more traffic than your piece.
Preparing the case
Before you dive into details, it is important to follow some guidelines. You should spend some time to understand the issues and prepare the piece. Here are the steps:
1. Examine the issue thoroughly
Most people do not take the time to read the case thoroughly and examine it. If you want to make your work stand out, you should take notes, think about the key points, and underline the key problems.
2. Focus your analysis
To focus your analysis, first, you have to identify some key problems. Try to figure out why they exist and what impact they have on the organization. Think about the problems and find out the responsible factors for the problems.
3. Uncover possible solutions
To figure out possible solutions to the problems, you have to focus on discussions, course readings, your own experience, and outside research. Do not rush to reach a conclusion. Take your time and dive deep into the issues.
4. Select the best solution
After analyzing the supporting evidence, you have to select the best solution. Before selecting the solution, make sure that the solution is realistic.
Drafting the case
After gathering information, you have to draft your analysis. Below we are going to outline the sections that your analysis should include. Busy people often hire professional writers from writing services to get their case studies written. Many people rely on writing
case studies. Depending on the type of your assignment, these sections may look a bit different. But in general, a case study includes these 5 sections.
1. Introduction
To maintain a good case study format, you have to begin with an introduction. In the introduction, you have to identify the key problems. A thesis statement should be formulated and included in the piece. Summarize the result in just a couple of sentences.
2. Background
To set the scene, it is important to provide background information and a few relevant facts. In the piece, you should show that you have really researched the issue. You can write a great draft once you figure out how to write the background. Most of your readers will pay attention to this part, and that is why you should be careful.
3. Evaluation
You have to focus on different pieces of the case study. Make sure that the pieces are outlined properly. Discuss what works and evaluate the pieces. Figure out the reasons why some parts of the piece work and state them. This is an important part of the piece. The evaluation should be honest and straightforward. Do not make it unnecessarily complicated.
4. Proposed solution
When you provide solutions, make sure that the solutions are specific and realistic. Explain the reason why you have chosen the solution. Use solid evidence to support the solution. A professional case study writing service knows how to use solid evidence. Solid evidence may mean outside research, concepts from class, and personal experience.
5. Recommendations
To accomplish the solution, you will need specific strategies. The strategies should be determined and discussed in detail. To resolve the issues, you may need to recommend further action. A few case study examples may help you recommend appropriate actions. You also have to state what should be done and how to do that.
Finalizing the case
After composing the first draft, read and reread it to find inconsistencies in structure or content. Examine and see if the statement is clear and direct. Reexamine the evidence and see if they are really solid and reliable. If any component is missing, include it in the final draft.
