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PlayStation Ranked #1 Among Millennials in MBLM’s Brand Intimacy 2020 Study

PlayStation ranked the most intimate brand among millennials, climbing up from the eight spot last year, according to MBLM’s Brand Intimacy 2020 Study, which is the largest study of brands based on emotions, now in its 10th year. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Among Gen Z, Xbox ...

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