Common Sense and SurveyMonkey, the world’s leading People Powered Data platform, released the results of a survey of parents and teens on the subject of social media that finds a major disconnect between what parents feel they know about their kids’ online activities and how kids view their parents’ awareness of what they are actually doing. The “Social Media Disconnect” survey is the first in a new quarterly series of polls the two organizations will conduct of parents and kids about the most concerning technology challenges families are dealing with.
Key findings of the survey include:
James P. Steyer, CEO and founder of Common Sense, stated, “Kids are constantly experimenting with new technologies, and it is extremely challenging for parents to keep up. We have to check the pulse of parents and kids regularly on these issues in order to help families navigate the media landscape and make smart decisions. We are thrilled to partner with SurveyMonkey on this ongoing research initiative that will help us identify media use trends and concerns in real time so that we can provide timely advice and information to parents.”
“We believe in the transformative power of asking questions to unlock the meaning behind data. Today’s ever-changing digital world presents a steep challenge for parents to understand what their kids are doing and thinking,” said Jon Cohen, Chief Research Officer, SurveyMonkey. “By partnering with Common Sense, a trusted source for parents to get the most out of technology, we’re able to engage both parents and kids in a critical conversation about how one another really use social media.”
Visit commonsense.org for more information and tips and guidance for parents looking to make sense of their teens’ digital lives.
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