Well, Romney’s ORCA Got Harpooned
While many expected high Republican vote turnout, that just wasn’t the case on Nov. 6. Mitt Romney received less votes in Ohio than John McCain in 2008, and received three million less votes in the popular vote than John McCain. As Amanda Carpenter tweeted the day after the election, while many were expecting our people to show up at the polls – “no one made sure of it.” In all, it was an epic disaster.
It all points to Romney’s ORCA program. A digital app that was suppose to make the process of strike listing much more efficient. In olden times, a poll worker would strike the names of people who have voted, call into the local campaign HQ reiterating the names of voters who haven’t showed up, and prompt HQ to mobilize their volunteers working at the phone banks to call the voters in question or drive to their residences, personally, and take them to the polls. It’s worked for decades.
However, in the digital age, things like a complete system crash can happen, and that’s what harpooned ORCA on Election Day. According to John Ekdahl, who posted the epic failure of this strategy on Ace of Spades on Nov. 8:
From the very start there were warning signs. After signing up, you were invited to take part in nightly conference calls. The calls were more of the slick marketing speech type than helpful training sessions. There was a lot of “rah-rahs” and lofty talk about how this would change the ballgame.
Working primarily as a web developer, I had some serious questions. Things like “Has this been stress tested?”, “Is there redundancy in place?” and “What steps have been taken to combat a coordinated DDOS attack or the like?”, among others. These types of questions were brushed aside (truth be told, they never took one of my questions). They assured us that the system had been relentlessly tested and would be a tremendous success.
On one of the last conference calls (I believe it was on Saturday night), they told us that our packets would be arriving shortly. Now, there seemed to be a fair amount of confusion about what they meant by “packet”. Some people on Twitter were wondering if that meant a packet in the mail or a pdf or what. Finally, my packet arrived at 4PM on Monday afternoon as an emailed 60 page pdf. Nothing came in the mail. Because I was out most of the day, I only got around to seeing it at around 10PM Monday night. So, I sat down and cursed as I would have to print out 60+ pages of instructions and voter rolls on my home printer. Naturally, for reasons I can’t begin to comprehend, my printer would not print in black and white with an empty magenta cartridge (No HP, I will never buy another one of your products ever again). So, at this point I became panicked. I was expected to be at the polls at 6:45AM and nothing was open. I was thankfully able to find a Kinko’s open until 11PM that was able to print it out and bind it for me, but this is not something I should have had to do. They expected 75-80 year old veteran volunteers to print out 60+ pages on their home computers? The night before election day? From what I hear, other people had similar experiences. In fact, many volunteers never received their packets at all.
At 6:30AM on Tuesday, I went to the polls. I was immediately turned away because I didn’t have my poll watcher certificate. Many, many people had this problem. The impression I got was this was taken care of because they had “registered me”. Others were as well. But apparently, I was supposed to go on my own to a Victory Center to pick it up, but that was never communicated properly. Outside of the technical problems, this was the single biggest failure of the operation. They simply didn’t inform people that this was a requirement. In fact, check out my “checklist” from my ORCA packet:
Notice anything missing? My guess is the second “Chair (if allowed)” was supposed to be “poll watcher certificate” but they put chair twice. This was an instruction packet that went out to 30,000+ people. Did no one proof-read it?
Furthermore, when the system did crash,
…the end result was that 30,000+ of the most active and fired-up volunteers were wandering around confused and frustrated when they could have been doing anything else to help. Like driving people to the polls, phone-banking, walking door-to-door, etc. We lost by fairly small margins in Florida, Virginia, Ohio and Colorado. If this had worked could it have closed the gap? I sure hope not for my sanity’s sake.
The bitter irony of this entire endeavor was that a supposedly small government candidate gutted the local structure of GOTV efforts in favor of a centralized, faceless organization in a far off place (in this case, their Boston headquarters). Wrap your head around that.
Bethany Mandel at Commentary wrote about a similar story about “Shoshanna McCrimmon [who] signed up to volunteer on Romney’s website several months ago. She was contacted by Dan Centinello of the Romney campaign and underwent online and phone training that lasted for several hours in order to volunteer locally on Election Day. Because of secrecy concerns, the application itself was inaccessible until the morning of the election. From the outset there were failures of organization.”
Shoshanna wasn’t given the credentials necessary to gain access to the polling place and was told to arrive when the polls opened at 7. A few days before the election, she was emailed a PDF packet, which she was meant to print out, containing the names of all of the registered voters at her polling place and instructions. Her location’s packet was only dozen or so pages; Ekdahl’s packet was over sixty. The packet was supposed to contain credentials, but they did not. Shoshana’s email to the Romney campaign the night before the election about the lack of credentials went unanswered. When Shoshanna arrived on time at 7 a.m., she learned that polls had actually opened an hour prior.
Unable to test her pin number and password until that morning, she discovered, only after after she arrived at the polling location ready to work, that her pin was invalid. She spent until 2:30 that afternoon on calls to Boston every 45 minutes trying to get a new one. She attempted to input the voter information via phone dial-pad–the first backup plan–but her invalid pin number was useless. Plan C, calling in to Boston and verbally transmitting the information, was also a wash. The same phone number for dial pad and voice reporting was given–there was no option to ask to speak to Boston directly after calling in.
After finally getting her pin number in the late afternoon, Shoshanna attempted to log into the site. She had been sent an email from the Romney campaign that morning (after polls opened) telling her that cell phones were often not allowed in polling places, after she was previously warned not to forget to bring her cell phone in other emails. Thankfully, her polling place allowed her to use her cell phone. The website, on a secure server, was inaccessible from her cell phone (Ekdahl explains why in detail). By this point hundreds of voters had passed through Shoshanna’s polling station, unreported. Nevertheless, she went home, retrieved her laptop, and thanks to the pastor at the polling place (a church) she gained access to a locked wireless network. It was only at that point that Shoshanna was able to access ORCA, with only a few hours left before polls closed.
Additionally, besides the program crashing, it was never stress tested, therefore, and was “unable to withstand thousands of simultaneous log-ins. The system had never been stress tested and couldn’t handle the crush of traffic all at once. Thousands of man-hours went into designing and implementing a program that was useful on one day and one day only, and on that day, it crashed.”
While we all have a lot of work to do, especially expanding our base of support amongst Hispanics, younger voters, and women – we need to make sure that GOTV operations won’t be a fiasco. Democrats are king in this area for now. They’ve successfully merged new coalitions with old, and have built a massive database of voters who will help them ensure victory. As Allahpundit posted on Hot Air two days after the election that “in ObamaWorld, they were using behavioral scientists to build a gigantic database of current and potential voters and to fine tune their message at a granular level not only to win people’s votes but to get them to turn out.”
As such, we cannot afford more ORCAs.
Originally posted on The Young Cons.