After a turbulent two years, business has returned to “normal-ish” for most restaurants, but the ongoing hospitality labor shortage is keeping many from operating at full capacity…and keeping eager consumers from getting a table at preferred eateries, according to a new survey.
Popmenu’s new nationwide surveys of 374 restaurant owners and operators (May 18 – June 10) and 1,002 consumers (May 20-21) shed light on the industry’s recovery, the impact of pent-up demand and warmer weather, and what this means for in-person dining options – or lack thereof – this summer.
The Road to Recovery – The vast majority of restaurant owners and operators report that market demand and sales at their locations have bounced back or will soon. However, a significant percentage voiced concern that another COVID wave this summer could shutter their business for good.
Key Findings
Impact of the Labor Shortage on Summer Dining – While restaurants readily welcome the influx of in-person diners this summer, they’ve had to turn some business away because they don’t have enough workers to keep pace with guest volume. More are relying on tech to help bridge labor gaps.
Key Findings
Competition for Reservations – Consumers are having a hard time reserving tables at preferred eateries as restaurants advise to book well in advance.
Key Findings
“While more than half of restaurant owners and operators say their business has reached or surpassed pre-pandemic sales, they can’t take full advantage of the demand for on-premise dining because they’re short-staffed,” said Brendan Sweeney, CEO and Co-founder of Popmenu. “This can be incredibly frustrating for restaurateurs — and their customers — which is why more are relying on guest-facing technology to make operations more efficient and capture revenue opportunities that would have otherwise been missed. For consumers, a little patience, planning ahead and staying connected with the restaurant will help ensure you’re next on the guest list.”
Tips to help consumers increase their chances of booking a table this summer:
1Data from Popmenu’s nationwide survey of 321 U.S. restaurant owners and operators in Q1 2022.
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