SMS services are a powerful marketing tool that effectively reaches a large audience personalized and empowering way. This marketing method has been around for a couple of decades; however, the recent boom in technology and the wide availability of cell phones have made it a powerful tool to reach modern target audiences.
While more traditional versions of marketing such as radio, television, printed, and even new forms like viral social media marketing, are effective, 9 out of 10 customers prefer to be reached via a text message. This is due largely to the fact that cell phones have become a ubiquitous part of modern society and everyday life.
Not only do mass texting services allow for a greater level of convenience for the customer, but they also give the customer a certain level of control. So, if you have been wondering how to communicate effectively through mass texting, here is everything you need to know.
Broadcasts Page – Individualized Messaging
The Broadcasts page is a powerful way of sending out mass messages with ease. One of the most significant benefits of using a mass texting service is the difference between a mass text and a group text.
A lot of people are familiar with the concept of a group text. These are the massive text threads that most families and friends use to stay in touch, and they can quickly become jumbled with loads of information. However, when a piece of new information goes into a group message, the group’s responses can be scened by all parties.
With a mass text message sent from the broadcast page, these messages and their respective responses are individualized. So while you use the broadcasts page to integrate with the CRM and send a message to multiple recipients, each message is treated as private correspondence.
Scheduling Out Messaging
Another feature of mass text services is scheduling out messages from the broadcasts page. This allows you to sit down and automate your SMS campaign in one sitting. Once you have created your messages, you have to simply schedule their send-out times and let the service do the rest.
This is a powerful tool for getting consistent, clear communication throughout a campaign. This also allows you and your team to wisely strategize and use your calendars. Scheduling a month of SMS texts from the broadcasts page frees you and your team up to focus on what matters.
What is a Keyword Campaign?
Perhaps the most effective way to use a mess texting service is through a keyword campaign. This feature uniquely allows your recipients to opt-in for more information. Keyword campaigns are potent ways of constantly putting the power of the campaign in the hands of the recipient, who will respond with a keyword to proceed.
Because this kind of messaging is built on convenience and the ability to let your recipient know they can opt-in or out at any time, this creates a level of trust that few marketing strategies can accomplish.
Automated Responses
Automated responses with a keyword campaign can all be set up through your mass texting service so that your recipients are always taken care of. Crafting the perfect automatic responses for your customer’s reactions to a keyword campaign is a powerful way to share the information you want to share without getting bogged down.
Because keyword campaigns always give the option for a customer to opt-out at any time, you never run the risk of violating federal law concerning mass SMS messaging. With the assistance of an integrated message writer, you can craft all of your messages from the broadcasts page and know that you are within federal regulations.
Who Can Use Mass Texting Services?
While this is a powerful form of marketing that works great for business-to-customer interaction, this is an effective tool that can be used in various fields. For example, non-profits can use this to interact more personally with the incredible individuals who help volunteer and run their programs. Churches and businesses can use this to communicate with their staff in meaningful ways effectively.
The power of clear, individualized mass messaging with SMS texts can be used creatively in more than just a for-profit business setting.
Conclusion
Using a mass texting service allows you to have the freedom to create and personalize powerful campaigns and share vital information like no other platform quite can. What’s more, with incredible tools that allow you to schedule out messages, automate responses and use keyword campaigns, this could be precisely what you and your team have been looking for.
