A new entertainment offering for kids was announced Wednesday directly aims to replace Disney for wholesome, family-friendly entertainment.
Late yesterday, The Daily Wire’s CEO Jeremy Boreing announced DW Kids, a streaming destination that hopes to unseat the “house of mouse” in the children’s entertainment space by spending a minimum of $100 million over the next three years.
“Americans are tired of giving their money to woke corporations who hate them,” said Boreing. “They’re tired of giving their money to woke media companies who want to indoctrinate their children with radical race and gender theory. But they want to do more than just cancel them. They want alternatives. The Daily Wire is giving them those alternatives.”
The effort, which will feature both animated and live-action shows, will be headed by Eric Branscum and Ethan Nicolle of “VeggieTales” and the Babylon Bee.
Boreing initially planned to announce the new children’s offering in November but moved it up after Chris Rufo uncovered internal videos of senior Disney folks discussing the gay and transgender content they are injecting into the company’s children’s programming.
DW Kids isn’t Daily Wire’s first foray into unwoke commercialism. Boreing’s ‘Jeremy’s Razors’ was started after Harry’s Razors decided conservatives didn’t deserve their products. Daily Wire has also begun producing feature films including one starring Gina Carano, who Disney threw off of “The Mandalorian” due to her conservative views.
The announcement came the same day that CDN staff posted that such a thing was sure to happen.
The DW Kids offering is slated to start releasing content in the Spring of 2023.
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