In the early days of online marketing, things very simple. You set up a website, kept your copy fresh, got your name about however you could and sold your products or services that way. Now, with everyone online and all markets competitive, affiliate marketing is very much part of an online marketing strategy. If it’s not part of yours, it should be! On any website that offers goods or services for sale, you may find a request to ‘become an affiliate’. This means you effectively promote their goods via your site, and when someone clicks through, you get a payment.
It sounds easy, doesn’t it? In many ways it is, but as with all things to do with online marketing, there’s a lot more to it now than there was, say, 10 years ago. You need to have the right affiliates, promoting the right products to the right people, and that takes some organising and managing. Of course, you also have the day to day running of the business to look after, so who handles the affiliate marketing?
Many businesses now hire an affiliate manager to do the job. This is not generally a full-time individual but perhaps a company offering such services, like iAffiliate Management who are a leading name in the field. Do you need an affiliate manager? If you want to get the best out of your online marketing, there are many reasons why engaging the services of an expert makes sense.
Why Hire an Affiliate Manager?
Have a look at the amount of traffic that is driven to your sites by affiliates. It might not be something you’ve done for a while, as it’s all too easy to sign up affiliates, agree terms and leave things to happen. You might be surprised to find a large proportion of your business comes in this way – a larger proportion that you previously thought.
Now, consider the amount of time you put into the affiliate side of the marketing campaign. Depending on the size of your business, and your role within it, it’s not likely to be a lot, and many medium-sized businesses give the job to their marketing manager, who also has a lot of other things to do in a given day. So, your affiliate marketing is not getting the attention it deserves.
Now consider what happens if you hire an expert company such as iAffiliate Marketing to take on the management of your affiliates. They will cover all aspects of the job: finding the right affiliates, putting all the processes into place, making sure that traffic is driven to the right places, and keeping you up to date with developments. They will run your affiliate marketing day to day, and give it the development it needs. If 20% of your business, for example, comes this way now, how much could it be with a full-on, properly managed affiliate marketing manager on the job? It’s certainly worth thinking about!
Hire the Right People
There are people who are experts in affiliate marketing, and they are the ones to turn to if you want to get the very best out of your affiliates. It’s not a job that takes a few minutes a day, it’s one that requires constant management and attention to detail, and someone who understands how your business works, and what it needs in terms of online marketing.
If you think your affiliate marketing is ticking over rather than making you the money it could be making, then talk to the experts now, and make sure you are getting the very best out of your online marketing.