In this post we give you some tricks so you can improve the conversion rate of your Shopify or Shopify Plus store, recovering abandoned carts and therefore increasing your sales figure.
According to Baymard.com, the average number of abandoned carts in ecommerce is 69.23%, this means that almost 7 out of 10 carts are abandoned. Can you imagine how much you could raise sales if you lower your cart abandonment rate?
When you configure the abandoned cart sequence, you have to ask yourself how many emails you should send and for how many days. The strategies we implement in our clients usually have an average daily email for 5 or 6 days.
To create these sequences you must use some software that complements the email you can send with Shopify. My recommendation is that you use eventige klaviyo experts, since the connection you have with Shopify is almost perfect and the handling is very simple.
The objective of each abandoned cart is clear. Close the sale!
In any case, the 4 elements that we have found that serve to activate the recovery of abandoned carts are:
1. Create a sense of urgency.
2. Create the perception of scarcity.
3. Propose valuable content related to the product that clearly shows the customer benefits of using the brand’s products.
4. Propose valuable content related to the brand.
5. Use discounts and promotions.
If done correctly, the first email that comes out will always be the most profitable. Let’s look at an example of an automated email sequence for customers who have abandoned their shopping cart.
Email 1
When is it sent? 4 hours after leaving the cart.
Subject: Your order is still open; finish it before we run out of stock.
Objective: Close the sale. Communicate urgently.
As I indicated before, this first email is critical. If you are not getting open rates close to 50% and a CTR above 15%, you should rethink the subject and content of this first email.
Email 2:
When is it shipped? 24 hours after leaving the cart.
Subject: It is your last chance before your cart expires.
Objective: Close the sale. Communicate urgently.
Email 3:
When is it shipped? 48 hours after leaving the cart.
Subject: Something related to the content of the email that should deal with valuable content related to the product. You have to clearly show the customer benefits of using the brand’s products.
Objective: Get social relevance and train the client in the brand.
Email 4:
When is it shipped? 4 days after leaving the cart.
Subject: Get 10% on all products.
Objective: Get sales from the discount.
Email 5:
When is it shipped? 5 days after leaving the cart.
Subject: Propose valuable content related to the brand.
Objective: Position the brand, training, generate relevance.
Ideally, emails of this sequence that are content are linked to a landing where more information is obtained and from which you can work on some product promotion.
Email 6:
When is it sent? 6 days after leaving the cart.
Subject: Last chance to get a 10% discount.
Objective: To convince those who have not bought.
As I commented at the beginning of the article, the minimum cart recovery sequence must contain these 6 emails, although in some clients we are seeing very good results with sequences between 6 and 10 emails.
Complementing this automatic email sequence, you can improve the results if you also incorporate coordinated remarketing actions on Facebook and Instagram.
Do not hesitate to contact us if you need help incorporating an email automation sequence to recover abandoned carts from your Shopify store.
