Social media platforms are an integral part of everyone’s life! We check our social media profiles several times a day. Just like the way customers like to get updates from their friends and favorite celebrities, they also want to see what their best brands are doing. It allows them a chance to develop a personal connection with their best brands, as well. From the brand’s perspective, they can use social media to create more loyal customers. Additionally, social media activities can also enhance their online reputation management (ORM) initiatives.
It is essential to know how your customers perceive you! Chances are they will share the same on their social media posts as well. And this can either to your already existing customer good-will or takes away from it. You should always entrust an expert service provider to manage your ORM activities. To know more about this, you can check out online reputation management New York service providers.
Do you want to leverage social media for enhancing your ORM? If yes, then until you join hands with an agency, you can execute the following steps:
- Be regular and honest with your social media posts
If you want your audience to perceive your brand as active and in business, make daily posts. Fix the number of posts you want to make in a week and month. Arrive at a rational number. Also, make sure not to post or share something for the sake of it. Other than being regular, you also have to be honest about the post. Share when you have something relevant and meaningful to share. That way, you will be providing valuable information to the audience.
- Keep an eye on audience comment and feedback
If you’ve had a new product launch and have posted pictures about it, chances are users will comment about it. You should be willing to welcome both positive and negative feedback. It will help you to know the audience’s perception of your brand. And if there’s anything where your brand needs to improve, take note and work accordingly.
- Acknowledge your customers
It is not possible to reply to every customer! There might be hundreds commenting on your posts. But it is essential to acknowledge them. Things like automated likes or reply will make the customers feed counted and will make them say good things about your brand. However, reply to those customers who take time out to write to you over a message or email. It will help you generate more loyal customers and word of mouth publicity.
- Make productive posts during a crisis
The first step to resolve an emergency is to accept and address it! Once you do that, you can formulate positive posts around it and share it as articles online and social media posts as well. It will help the audience to engage in a dialogue and gradually, smoothen any reputation issues that might have occurred.
When you use social media smartly and productively, it can act in your favor! The steps mentioned above will provide you with ways to enhance your ORM and add value to your brand name.