President Donald Trump’s 2020 re-election campaign is said to be unprecedented in size and scope, having already secured $100 million as it continues building out the regiment needed to win a second term.
“We are on track to outpace our 2016 numbers by many multiples,” Trump campaign manager Brad Parscale said, The Washington Post reported Sunday. “We are creating the largest campaign operation in American history.” Campaign headquarters are in Arlington, Virginia, and a 10-person war room at the Republican National Committee (RNC) has been established, according to the article.
Trump’s messaging themes to “Keep America Great” are expected to stay the course, including illegal immigration, “America First” trade policy and draining the swamp. Major campaign expansions include a robust get-out-the-vote effort and big data apparatus, two areas criticized during the 2016 campaign.
“It’s still going to be the same binary choice between a Republican set of principles as opposed to a socialist Democratic set of principles,” said Bryan Lanza, an adviser to Trump’s 2016 campaign and transition. “Nothing’s really changed for us.”
The Trump team plans to exploit what they see as an extreme move left by Democrats, talking up specific policies like the New Green Deal, late-term abortion and Medicare for all. Strategic geography is set to target 23 million key swing vote states such as Florida, Ohio, Michigan and Wisconsin, according to the Post article.
In contrast to Trump’s 2016 battle against party-anointed contenders, the RNC is planning to be in lockstep with the candidate, having already committed to give Trump their “undivided support” for re-election during a resolution voted on earlier this year.
Of critical priority to the campaign, a national team to combat “fake news” is already in place to negotiate what is anticipated to be an onslaught of negative press throughout the election season. Additionally, Trump’s official super PAC, America First Action, is gearing up to reel in between $300 to $400 million the political action committee thinks will be needed to get through dozen primary candidates and a grueling general election.
The campaign plans to add to thousands of paid staff by enlisting the help of more than 1 million Trump rally attendees who signed up to volunteer.
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