Fresh Round Of Big Tech Regulations Could Force Breakups, Massive Fines In Europe
The European Union introduced new legislation that could significantly hamper Big Tech companies’ operations across the continent via big fines and strict regulation.
European Union (EU) lawmakers introduced two pieces of legislation Tuesday aimed at reigning in Big Tech companies like Google and Apple, according to CNBC. The Digital Services Act and Digital Markets Act were crafted to prevent “gatekeepers from imposing unfair conditions on businesses and consumers,” the EU said in a press release.
“European values are at the heart of both proposals. The new rules will better protect consumers and their fundamental rights online, and will lead to fairer and more open digital markets for everyone,” the European Commission, the EU’s executive arm, said in a statement Tuesday.
The legislation will apply to tech companies with 45 million or more users, which is 10% of the European population, according to the commission’s press release. The companies are considered “systemic” and will be subject to an oversight structure that includes a new board of “digital services coordinators” who will have supervisory and sanctioning powers.
It is one world. So #DigitalServiceAct & #DigitalMarketsAct will create safe & trustworthy services while protecting freedom of expression. Give new do’s & don’t to gatekeepers of the digital part of our world – to ensure fair use of data, interoperability & no self-preferences.
— Margrethe Vestager (@vestager) December 15, 2020
One new rule prohibits companies like Google and Apple from “self-preferencing,” CNBC reported. This is the practice of a tech company promoting its other services on its own app store for example.
Another rule would force tech companies to allow users of their products to uninstall apps made by the company, according to CNBC. Violating such rules could result in a fine equalling 10% of a company’s annual worldwide turnover.
“The two proposals serve one purpose: to make sure that we, as users, have access to a wide choice of safe products and services online. And that businesses operating in Europe can freely and fairly compete online just as they do offline,” Margrethe Vestager, executive vice-president for the Europe Fit for the Digital Age commission, said in a statement.
Before the proposals are approved, the European Parliament and Member States will discuss and decide if the language will be adopted, according to the EU press release. If adopted, the rules will be enforced in the entire EU.
The Financial Times reported in October that the EU was secretly compiling a “hit list” of tech companies to target with regulations that would ultimately diminish their size and power. Meanwhile, the U.S. filed an antitrust lawsuit against Google on Oct. 20 alleging that its favorable search engine deals with phone manufacturers were illegal.
On Monday, the Federal Trade Commission ordered several tech companies to turn over that shows how they use Americans’ private information.
Apple, Google and Facebook didn’t immediately respond to requests for comment
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