Tag Archives: Hollywood

An Open Letter to Hollywood

OPINION, Feb. 20, 2014 /Christian Newswire/ — The following open letter is submitted by Chris Stone, Founder, Faith Driven Consumer:

Dear Hollywood,

Paramount’s upcoming Noah movie has sparked a national conversation on Bible-themed movies and the audiences they seek to attract. People of faith generally, and Faith Driven Consumers specifically, are the core audience forNoah and other films in this genre as Hollywood’s Year of the Bible Movie gears up.

As such, our community is deeply engaged on this topic.

Faith Driven Consumer represents a movement of people whose Biblically-based worldview is at the very center of their lives; people who view every consumer purchase as an opportunity to do business with faith-compatible companies that respect their worldview and actively engage them in the marketplace.

We advocate for 46 million of these consumers, who spend $1.75 trillion annually.

To be clear, Faith Driven Consumer does not have any financial connections to the Noah film; we do not stand to benefit in any way from the expressed views of our community.

However, we remain profoundly invested in advocating for entertainment choices that appeal to Faith Driven Consumers, and are eagerly anticipating numerous Bible-themed offerings this year.

It is precisely because filmmakers are marketing a series of movies to our audience that the conversation over Noah serves as a great opportunity for our communities to get to know and understand each other better.

Our research reveals Faith Driven Consumers are a distinct and differentiated subset of the broader Christian market — comprising 15% of the American population, or 46 million people. Like other market segments, they respond to messages that specifically resonate with them in the marketplace of goods, services and ideas.

And like any consumer who is considering seeing a movie — obviously doing so without the benefit of having viewed it — Faith Driven Consumers engage in a decision making process. They read the reviews, follow media reports, watch the trailers, and talk to the people they know.

Because we serve as a consumer resource, we gathered exactly this kind of data for our community. We aggregated reviews on Noah and included links to two significant articles from The Hollywood Reporter, providing exhaustive background on the movie. We then asked our community — people who are keenly aware they are members of the target market — if they would like to voice their opinions and provide candid feedback.

Extensive and detailed reporting over six months, information provided to us by insiders in the film industry, and feedback from those who participated in test screenings of Noah, informs us that the film, as currently configured, deviates from the core Biblical message and replaces it with a modernistic, revisionist one.

On our website you can find the specific context provided and the question we asked: As a Faith Driven Consumer, are you satisfied with a Biblically-themed move — designed to appeal to you — which replaces the Bible’s core message with one created by Hollywood?

Faith Driven Consumers responded enthusiastically as a group to the question of whether or not the film, in its current form, is of value to them and whether or not it “satisfied” their needs and desires as an entertainment option.

When it became clear that nearly everyone in the community felt the film would not resonate with them, we knew that we needed to be constructive and help the film industry understand why — at this point — this is the case. Like our organization, Paramount itself sought similar feedback from other Christian test audiences. Some people liked the film, while others expressed the same concerns that Faith Driven Consumers have expressed.

Faith Driven Consumers are hungry for entertainment choices that resonate with them. It is not our intent to separate our community from Hollywood but rather to come together in a way that unites us in a mutually beneficial relationship.  If we don’t share how our community feels, how will Hollywood ever know and be able to respond?

We are asking you — the entertainment industry — to listen, to learn, to engage our group, and to benefit from a deeper relationship with a community that actively seeks to do business with brands that welcome us.

Here is what you need to know about Faith Driven Consumers: We hold a deep, daily commitment to our faith, and therefore being true to the Bible is vitally important to us. This is the driving factor behind our healthy skepticism over Noah.

The stories in the Bible are the greatest ever told. They have everything that makes a film great — tension, good and evil, love and hate, passion — all building to an exciting and riveting culmination. The Bible is raw and unvarnished; its heroes are complex and deeply flawed.

To Faith Driven Consumers, changing a Biblical story likeNoah by superimposing a revisionist message does not make the story more compelling.

In the run up to The Lord of the Rings trilogy or the Harry Potter movies, journalists wrote extensively about the need to remain true to the books and ensure that these films still connected with their core audiences. By respecting these audiences and the stories as told in these novels, these films did resonate and were successful business enterprises.

We know this can be done with the faith market, because it has been done before.

The recent History Channel series, The Bible, was enthusiastically received. Its producers, Mark Burnett and Roma Downey, publicly embraced people of faith, were eager to respect the Biblical narrative, and connected the History Channel brand with Faith Driven Consumers. This was fundamental to the strong success of the series and bodes well for the soon-to-be released movie project, Son of God.

46 million Faith Driven Consumers continue to be positioned to contribute significantly to the bottom line of any brand that chooses to engage us seriously. We will gladly welcome those who seek to build a bridge and welcome us.

We trust this open letter will engender an even wider dialogue on the subject, and that we will be able to move forward — together — to create a successful, lasting relationship between Faith Driven Consumers and entertainment brands.


Chris Stone
Founder, Faith Driven Consumer
Certified Brand Strategist

What Obama’s “Bulworth” Comment Shows About Us

Almost forgotten within the whirlwind of last week’s columns and news stories covering the Obama Administration’s scandals was a piece from The New York Times discussing the “onset of woes” he’s had to deal with. Various aides told The Times on, and off, the record how the President is doing all he can to make sure his second term agenda gets accomplished. They also mentioned how Obama is frustrated and “exasperated “with Washington, something which isn’t new to anyone who’s watched one of his news conferences.

The most telling comment in the piece is how Obama has talked about “going Bulworth” and just saying what he actually thinks. This is a reference to the Warren Beatty/Halle Berry film about a California senator who decides to tell everyone what he believes, no matter the consequences. The New York Post has taken it to mean Obama wants to come out and admit he’s a socialist, which the Bulworth character is. This could be true, but it also reveals a problem with our political system.

Politicians have a problem with being 100-percent honest. Big surprise, but a David Axelrod quote following the Bulworth revelation is even more telling. Axelrod told The Times, “But the reality is that while you want to be truthful, you want to be straightforward, you also want to be practical about whatever you’re saying.”


It’s not that politicians can’t tell the truth, it’s that they don’t think the public wants to know the truth.


The sad part is…they’re probably right.


More people would rather be told that things are “going to be okay,” instead of hearing the horrific reality of the situation.


The 2012 election is a perfect example of this. Mitt Romney and Paul Ryan were vilified for discussing the nation’s $16-trillion in debt. Columnists like Paul Krugman claimed the nation’s debt isn’t an issue, while Obama told David Letterman “we don’t have to worry about it short term.” Letterman asked only one follow up but that shouldn’t be surprising. He’s not Jake Tapper.


When Romney spoke his mind in the “infamous” 47-percent quote, he was said to “not represent all Americans” and to have “written off half the nation.” Obama, again, told Letterman about how he wanted to represent the “entire country,” but didn’t talk the substance of Romney’s quote, why he may have said it or the context.

Guaranteed: more people saw Obama make those comments than any of Romney’s speeches on the debt.


However, it’s not just Romney who was vilified. Ron Paul was called a “dangerous man” for some of his positions. A look at the jokes the late night talk show hosts said about Paul, shows they saw him more as a “crazy uncle” and not a real candidate. Now, Paul is a horrible messenger from time to time (see his Chris Kyle tweet and his September 11th comment) but he’s at least willing to speak his mind and tell the truth. Something refreshing in politics.


As much as people claim to want the truth, the reality is much different. The truth hurts and people prefer “flowers and sunshine” to reality. There’s a difference between pointing out problems and solutions, and just telling people it will be okay. This is why politicians use double-speak and seem distance. A majority of people don’t want reality.


There is a way for conservatives and libertarians to break through this. Outreach. Real outreach, not the failed attempt of Project ORCA by Romney’s team during 2012. Get out in the community and be with people. See what they experience. Explain to them how freedom and liberty is important and show them how it can make their lives better. Support what Deneen Borelli and Wayne Dupree are doing in the Black community and what “True the Vote” is trying to do with the Hispanic community. Talk to friends. Engage them.



And keep politicians accountable. It’s not always pragmatic to change one’s mind. Sometimes it’s simply political. Get them to explain why they do what they do. Get them to tell the truth.



It’s the only way to prove Axelrod and his ilk wrong.


And to make sure Bulworth isn’t “just” a movie but reality.


Hey, Hollywood, Wake Up

“The Bible,” a five-week series on the History Channel, has ended. No big deal. Who’d watch this kind of thing anyway, and who cares?

The most-watched TV shows are reality shows. Don’t you want to watch shows where people are worse off and nastier than you? And let’s not forget “The Walking Dead,” a show about zombies, which some would say is also a reality show. What redeeming values. And then there are shows like “Greys Anatomy” where doctors and nurses are getting it on like rabbits before Easter.

Aren’t these shows what people want? Apparently not. Reality, zombie and vampire shows are popular among our youth. “The Bible” series pulled in more than 13.1 viewers, of which 5.6 million were between 18 and 45. Wow! Who would have thought 18-year-olds were interested in Bible stories?

These numbers are considered an enormous audience by normal TV broadcast standards. What happened? Those liberal fruitcakes in Hollywood think good, wholesome programming with solid family and moral values won’t sell. Obviously they’re wrong.

Tyler Perry has repeatedly proven them wrong, as well. His “Madea” series has made hundreds of millions of dollars, and he has written directed and produced many other feel-good, wholesome, God-centered movies that have also gone on to make hundreds of millions of dollars. Go figure.

So why wouldn’t Hollywood want to cash in on this viewership? Because they are so sold out to their godless, moral-less agenda that they are willing to make less money. Instead we are bombarded with shows like “The Simpsons,” “Family Man” and “South Park” – shows that force the notion on our young people that parents, fathers in particular, are so inept that they are not to be listened to or obeyed. The family unit, religion, moral values and just good clean TV are not what we should subscribe to.

What, then, should we be watching? Vampire and zombie movies that show a romantic side to death, right? That dark side is kind of sexy and fun. We are so turned around as a society. They even tried to shove a show like “GCB” (Good Christian Bitches) down our throats because they loath what Christianity stands for and want to discredit it. What cowards. Were they also going to produce “Good Islamic Bitches” or “Good Buddhist Bitches”? Doubtful.

“The Bible” series, the Tyler Perry movies, “The Cosby Show,” “Touched by an Angel” and “Fairly Odd Parents” are but a few of many, good wholesome shows that make, and made, money, and keep making money in syndication. They have good characters with good parents in them with wholesome story lines and a useful lesson to every show.

The cable channel “ME-TV” is doing fantastic, making money, and has a rapidly growing audience. Why? Listen up, Hollywood! Because people want some good, clean, wholesome programming. But instead, the industry keeps pushing broken families, sexual perversion and down-trodden, no-way-out garbage on us, and you, the general viewer, allow it.

If you want good programming, fight back. Don’t support the shows and stations that don’t promote your values, and let them know you’re doing it.

As those Hollywood executives are sitting around trying to figure out how and why this happened, show them you care. Show them they must stop treating you like a bunch of mindless, careless idiots. Take time to see what your kids are watching, and don’t support those that sponsor these moral-less shows.

Joe Messina is the host of a Nationally Syndicated radio show
The Real Side w/Joe Messina


The Real Question For Matt Damon, Jon Lovitz , and Ariana Huffington

Oh, how the mighty have fallen!

In the 2008, America elected “the biggest celebrity in the world“, Barack Obama. Oh yes, America, we got “one cool president!” However, that “cool” seems to be wearing off- even in Hollywood!

First, one of Obama’s strongest supporters in 2008 has now retracted his support of President Cool!  Matt Damon is quite disappointed in Obama, and, in a very strange turn of events, even complimented President George W. Bush for his progress on various AIDS initiatives. He went so far as to say he could kiss Dubya!

Then there’s the now famous rant from comedian Jon Lovitz, for which he is now being accused of threatening Obama. In a report from The Blaze, Jon Lovitz made an appearance on the Dr. Drew Pinsky show, Mr. Lovitz said of Obama:

“…he’s creating a class warfare in a country where there is no class structure. Anybody can go from being broke to being wealthy.”

In Mr. Lovitiz original tirade that sets the stage for the accusation from Dr. Pinsky, the comedian said:

“…I voted for the guy and I’m a Democrat.”

Finally, there is Ariana Huffington, co-founder of The Huffington Post. On Monday, Ms. Huffington made an appearance on CBS “This Morning”, where she said the “spiking the football” ad put out by the Obama campaign, which politicizes Osama bin Laden’s death, “is one of the most despicable things you can do.”

Many Americans who voted for Obama in the 2008 election have said they will not vote for him again. Now, celebrities are disappointed in President Cool.

So now the real question for Mr. Damon, Mr. Lovitz and Ms. Huffington is this:

Will you vote for Barack Obama in 2012? Or will you dare to cross over the “political line” and vote for Mitt Romney? Or will you simply stay home and not vote?


Hollywood Hypocrisy

30 Rock superstar, PETA activist, board member at the progressive group People for the American Way and self-acclaimed lobbyist Alec Baldwin has been spending some time in the beltway this week pushing for more federal funding for the “arts.”

Baldwin tweeted on Tuesday: “Lobbying Congress 2day 4 federal funding 4 the arts. Those $s create jobs and tax revenues, raise kids’ test scores, build communities..”

@ErinHaust replied, “Y not pay for it yourself?” and “U have $$ & a commanding audience. Y not start a charity instead of digging ur hand into taxpayer pockets 4 ur pet project?” Haust asked, “R u saying only the govt can save the arts?” and “How does SPENDING tax $ RAISE revenue?”

These couple of tweets started a wave of activity from both Baldwin and Haust followers.  Baldwin jabbed, “The Defense Dept is the pet project of rich Republicans. You got a problem with that?” and “if we don’t secure our cultural heritage, what are we fighting 2 protect? Big Macs? Video games? Shopping malls?”

Followers of Haust responded in kind with statements like:

“next time we get attacked We can send the artists into battle to protect us” – @Rightwingdharma

“Seriously? American families can barely afford milk & gas. Why not just write a check yourself?” – @TheMommyLobby

Baldwin was in D.C. as special guest speaker at the National Press Club luncheon on Monday and touted his meetings and lobbying activities in his speech. Calling out representatives from Idaho, Illinois, New Mexico and 3 other states for what he called “favorable” and unfavorable actions in regards to funding for the arts, Baldwin said that he was pleased with his success.

This begs the question, is it ethical to lobby representatives that are not YOUR representatives from your district?

Baldwin doesn’t get it.

Despite his claims that funding for the arts creates jobs and tax revenues, Baldwin failed to see the irony of his thinking.  He tweeted, “You sound like all GOPers. They only love any regs and tax policy that stimulate the Dow.”

Was he not using job creation and revenue as argument FOR federal funding?

As @MShack87 pointed out, “Yep. Most hard working American’s pensions & 401k’s are invested in the market. You dont care about them?”

Most conservatives are actually in favor of some funding for the arts and architecture that preserve American heritage but, as G Linzmayer suggests, most would be “happy to see them spend more for the arts – IF they took it away from some other BS program that isn’t working…”

Baldwin had recently visited Europe and mentioned several times his affinity for the art and architecture of Rome, Paris and London. He said that they are “doing it right” in Europe by creating a culture appreciative of the arts.

In the same moment, however, that he is praising Rome for “doing it right,” he is complaining that money from the National Endowment for the Arts and other federal funding for the arts typically comes with strings attached.  He made reference to state and local governments not allowing “obscene” art and artists having to give the funding back to the government should their art be found inappropriate.

Respectfully, Mr. Baldwin is not taking into consideration several things when it comes to art and architecture in Europe.  First, Roman emperors, senators and dignitaries dictated what the architecture in Rome would look like.  They designed the structures and sculptures.  They told their musicians what they wanted to hear in their music, what they wanted painted on the walls.  Kings in France and England did the same.  Any ‘government funding’ of the arts in Europe, even in recent times, has had heavy strings attached.

Also worthy of consideration is the fact that the art and architecture in Europe is thousands and thousands of years old.  America can’t possibly, no matter how much federal money is spent, have the kind of historical context associated with the art of Europe.

Alec Baldwin, like many in Hollywood with similar views, fails to see the greatness that true freedom of expression provides.  Hollywood seems all too eager to lobby, push, advertise and admonish tax payers into funding that which makes them feel generous and righteous, even when they could solve the problem with their own money.

Perhaps Baldwin could gather some of his fellow 1%ers and use the money they would have spent on the Buffett Rule tax plan to start a charity to expand the arts, sans strings, throughout the country.

The Road We’ve Traveled: Barack Obama’s 17 Min Hollywood Style Campaign Video

From the BarackObamaDotCom YouTube Channel:

“Remember how far we’ve come. From Academy Award®-winning director Davis Guggenheim: “The Road We’ve Traveled”.

This film gives an inside look at some of the tough calls President Obama made to get our country back on track. Featuring interviews from President Bill Clinton, Mayor Rahm Emanuel, Elizabeth Warren, David Axelrod, Austan Goolsbee, and more. It’s a film everyone should see.”

Andrew Breitbart: Still Winning

In Memoriam

courtesy of Sal Montag (@saltyhollywood)

Following the tragic loss of Andrew Breitbart, the Conservative blogosphere and media have been filled with memorials and accolades to his life, principles, and tenacity in achieving his goal of setting the Conservative message against the main stream media. The constant theme of them all is that Breitbart was a warrior for the cause, and an example to set before all involved in fighting the barrage of skewed information presented by the main stream media. Andrew set out to ensure that even media in pop culture was countered when he created “The Bigs” and added Big Hollywood to its ranks.

An article in The Atlantic Wire makes the thought provoking statement that Andrew himself was trying to make: the Conservative movement can’t just happen in blazer and cocktail dress filled rooms, or in e-vite organized Tea Party events, or even on Twitter and Facebook groups. It has begun to surface in the places that would have made Andrew more happy than anything: in pop culture. And it’s growing.

Movies like “Act of Valor” , endorsements by celebrities of Conservative candidates, and the willingness of more celebrities to talk openly about being Conservative, are what Conservatives need to encourage to help keep up with the constant barrage of anti-conservative messaging in pop culture.

The Atlantic Wire mentions Breitbart’s quest for a Punk Rock Republican as being unfinished. I would suggest that the author of that post never met the guys from Madison Rising. A recent interview with lead singer Dave Bray, and talking with the band in general, has proven that Breitbart was on to something. These guys fully intend to do their share to bring Conservatism to the rock area of pop culture.

Humble in Hollywood

When you are a part of what has been called “the best show on television” by critics, you would probably be forgiven a little ego. Maybe even a lot of ego. You might even be forgiven a little disconnect with the real world and all of it’s problems. Surprisingly, pleasantly so, The Wire actor Chris Ashworth is about as down to earth and as humble as they come.

I honestly don’t remember how I was introduced to Chris, exactly. I know it was on Facebook over a year ago and I am fairly certain he contacted me over a political post ( what else?) and that we became “friends” shortly after. Later, we connected on Twitter, and we have kept in touch off and on since. I have always been impressed by just how interactive Chris is with both his personal Facebook account and his “page” for his fans. His Facebook posts are personal,encouraging, and honest. He chats with his real life friends and his fans on a level that leaves you with no doubt that he is genuinely interested.

During a recent conversation with Chris, he let me know that he has a new project in the works that he is extremely excited about. “Excited” is the word he used, but after talking with him about it for awhile, I began to think “called to do” was more along the lines of what he meant. Chris is a devout Christian, a Conservative, and I now realize that he believes that he is in a place to use his career as a way to reach out, to give a louder voice to the problems that we all face and the issues that we are all struggling with today. It’s admirable, and humbling, to listen to his passion when he talks about the opportunity he sees before him.

Chris was gracious enough to call in to my show not too long ago and talk with me about his career, his personal values, his faith and his new project. If you have a few moments, give the show a listen here and take heart that there is some honesty, integrity, grateful and humble left in Hollywood. Chris is what my family calls “good people”, and his excitement for his new project is contagious. He loves God, his country and his family and friends, and he is happy to tell anyone. You can find his fan page on Facebook and follow him on Twitter. Ask him about his in-the-works MMA related project, because he would love to tell you more and tell you more about why he is doing it.

Chris is the kind of integrity I want present to balance out the prevelant on television and in the movies. He is the kind of guy I want my entertainment money going to, and his new endeavor is the kind of thing I can personally understand and support. If you are so inclined, you can help get his new project off the ground. Send him a little Christmas gift via Paypal, if you can help out, to [email protected] .. and I guarantee that the gratitude you get back from him personally will be heartfelt, genuine and not forgotten.

Miley Cyrus Dedicates New Song & Video To #Occupiers

One has to ask themselves is this an attempt to stay “relevant” in a world that  she knows nothing about?

Will Miley Cyrus’ new song, “It’s A Liberty Walk”, become the new “anthem” of the #Occupiers?

Oh, but WAIT! Isn’t Miley Cyrus one of those horrible “1%ers”? Oh yes, it’s different, because she’s in HOLLYWOOD, and that makes her completely ok, because she “understands the plight of the people”, right? (insert massive rolling of the eyes and sarcasm here!)

This is the description from the YouTube video posted on Miley Cyrus’ official YouTube page:

This is Dedicated to the thousands of people who are standing up for what they believe in. Miley Cyrus

The Rainbow Formula: Hollywood’s False Diversity

A couple of weeks ago as my husband and I were leaving church we were stopped by our pastor, who asked us if we had seen the guest pastor from the previous week.  We hadn’t. “Oh, that’s a shame” he said, “He was Black and I wanted to know what you guys thought”. While the population of Orange County includes quite a large number of minorities, the one group that is woefully underrepresented is Blacks.  Being among the few Black congregants in our large church, we took it as a natural curiosity that he would ask our opinion of the guest pastor.  We took no offense, but did have a giggle as we told him perhaps our names had been left off the minority alerts email blast.  He rolled his eyes apologetically. “I know.  We aren’t the most diverse church.  We need to do more to address that”.

On the drive home I started thinking about that. Why do we need to make a concerted effort to diversify?  When it comes to church, Black people are different from White people in many ways.  They are more interactive, they worship differently, and they hear messages differently.  That is not a bad thing. It’s a cultural thing.  Attracting more Black people would mean having to change the whole approach to services, and if you do that, then aren’t you letting the quest for diversity trump genuine message?  Church is not for meeting your weekly diversity quotient. It’s for fellowshipping with other believers and spreading the Word. For those who aren’t drawn to a particular service, there are other churches with different ways of worshipping that may work better for them and that is why God made diversity, so there could be a myriad of choices for folks of different stripes.

My thoughts turned to Hollywood and their seemingly never-ending modern quest for diversity. What I find most frustrating about this is how it is so deliberate and methodical.  It’s as if there is a formula that must be adhered to in order to receive the diversity stamp of approval.  I’ll call it the Rainbow Formula.  1 Black + 1 Asian (any type) + 1 Hispanic (any type) + multiple White people = officially diverse.  Sorry, Native Americans.  You don’t make the cut unless the script calls for something to happen on an Indian reservation.

I suppose I appreciate the effort, but the result is a “false diversity” that ends up bleeding cultural appeal and uniqueness. The Rainbow Formula creates a “vanilla” diversity that adheres to a color quota, but denies any other relevant differences between the cultures other than the superficial aspects.  Cue sassy Black friend, cue nerdy, overachieving Asian friend, cue clueless, rhythmless White friend.

This false diversity is not only offensive, it’s bad for business.  I believe Hollywood could be creating a lot more revenue if it strove for a genuine assortment of offerings.  In other words, the diversity doesn’t come in the casting, it comes in the programming.  Recognizing that different cultures perceive, laugh, love, work and interact differently could be the key to creating a diverse arrangement of shows that appeal to Americans in many different, but lucrative ways.  Take BET, for example.  Two of their most popular offerings in the history of their channel cater specifically to the sensibilities of Black people.  The Game and Girlfriends.

Of course, it’s not only Black people who watch those shows, but they are marketed to Black people in the respect that they approach issues from a specific cultural perspective.  The fact that they do that unapologetically and organically ends up making the shows palatable to all races, while recognizing their cultural market.  Black people flock to those shows and they’re happy to do it because it’s a show for them and about them.  It’s just too bad that those millions and millions of Black viewers have to navigate their dollars to the nether regions of cable when they could and would be just as happy to turn their televisions to any of the major networks if only their programming was more… diverse.

We’ve seen hints of this diversity model in the past.  Both Fox and the CW built their fan base on Black shows (Living Single, In Living Color, Moesha, etc.) before abandoning that audience.  They ignored programming diversity in favor of the Rainbow Formula, forgetting that those shows were popular precisely because they celebrated cultural identity instead of sanitizing it.

Modern liberal Hollywood’s sad obsession with false diversity effectively reduces every person to nothing more than the color of his or her skin.  It erases individuality and very real cultural differences.  The Rainbow Formula becomes more important than solid entertainment.  Its born of a twisted need to prove that they are not racist like the great unwashed masses of middle America, a guilt that transcends time and reason.  It ends up whitewashing (if you’ll forgive the term) the unique cultural flavors that have gathered to make up America. Ultimately, and by Hollywood terms almost unforgivably, it throws away the significant entertainment dollars of minority communities (see Tyler Perry’s Tyler Perry for more information about harnessing that particular revenue stream).  It sends the message that those communities have no important stories to tell that don’t include Jim Crow or “white knights” riding to rescue the natives.

Perhaps the real problem is the almost religious connotation liberal Hollywood has given the word ‘diversity’.  There is no inherent virtue in diversity.  Diversity, as we use the term today, is a joke and applied almost exclusively to color while ignoring culture.  Hollywood needs to give up this stifling quest and start working on creating real programming choices.  That is where the money is, and ultimately, the viewer’s heart.

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