According to Nielson, Americans are watching more television than ever before, and not just at home, in front of their television sets.
We spend 158 hours a month in front of a television set ( well, not me, but.. ) and that is sadly where most of the average American derives their opinions and gleans their “news”.
Do you need any more information about the best place to advertise, and type of people you are catering to when it comes to political ads? This is probably one of the most important election cycles of many of our lifetimes, and the Democrats have chosen their platform, and venue, very carefully: instant gratification in the comfort of your own home.
We Conservatives spend much of our day preaching to the choir, chatting among ourselves about the grave state of the Union, and blogging constantly about the solutions offered by the Right. We aren’t the voting majority. The general public is addicted to 30 second sound bites, and call it education. The voting populace forms an opinion in probably the first five seconds of a commercial. Catchy, popular tune? Shocking imagery? Emotional scene? That is all you need to make an impression on the majority of those who will be voting in the next Presidential election.
While we pat each other on the back for breaking bad on the narrow conservative blogosphere, the DNC is touching hundreds of millions of homes with an image of Representative Paul Ryan shoving a very unwilling, wheelchair bound grandmother over a cliff. There are warning signs along her ride over the edge, she is surrounded by nothingness. The ADD / reality television / instant gratification generation hate Paul Ryan in less than thirty seconds. You and I have spent MONTHS touting the merits of his budget proposal, digging up facts and figures, sifting through budgets and legislation.. and sharing it with each other.
Folks, the Democrats may not be the ones who use facts to win debates, but right now, they are winning voters. They think the voting population are a singular conscious, focused on American Idol, iPad release dates, late night fast food, and the quickest route to Starbucks. Ask yourself, “Are they correct?” and then ask why you keep sharing your well researched insights into the demise of our economy, morality, and exceptionalism with… each other.