For the first time… ever, I watched an entire video advertisement on YouTube even though I could have skipped it in the first 15 seconds.
BMW has found an engaging way to advertise, although we don’t know yet if it will actually sell enough cars to pay for whatever salaries Clive Owen, Dakota Fanning, Jon Bernthal and Vera Farmiga required for this 13 and a half minutes of … more fame.
Excellent action sequences, chilling drama, a great story and no doubt that the viewer is watching a summer blockbuster quality action flick – but it’s an ad.
So without further adieu, I present BMW Film’s “The Escape”:
Perhaps I’m old, but tripping across this one short film made me look back and realize that BMW Films has been doing this for years! Legendary directors like Guy Ritchie, Tony Scott, Alejandro González Iñárritu, Frankenheimer, John Woo, Ang Lee, and others.
The action is intense, the directing styles varied, but all only require a time investment of 7-15 minutes.