The US State Department is paying $70,000 to run a television ad in Pakistan. The ad consists of sound bites from statements made by President Barack Obama and Secretary of State Hillary Clinton following the death of US Ambassador to Libya Chris Stevens.
The clips are reiterations by the President and Mrs. Clinton that the United States government had no involvement in creating and producing the film anti-Islam film that sparked riots, unrest, attacks, and the death of Ambassador Stevens in Benghazi, Libya last week.
The statements are unaltered clips of the President and Secretary Clinton, but they are subtitled in Urdu, the predominant language in Pakistan.
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Victoria Nuland, a State Department spokeswoman, told reporters that the intent of this commercial is to get the message to the largest possible audience in Pakistan. Pakistan is being targeted due to the swarm of protesters that attempted to attack the US Embassy last week, but were deterred by Pakistani police forces.
“The sense was that this particular aspect of the president and the secretary’s message needed to be heard by more Pakistanis than had heard, and that this was an effective way to get that message out,” Ms. Nuland said in Washington.
The ad will air on seven networks inside Pakistan, which have an estimated audience of 90 million people. Nuland added that these ads will not air in other countries.