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Obama SuperPAC Paid 169K to Promote Romney Cancer Ad Online

Monday afternoon when President Obama made a surprise visit in front of the press, he was asked about a now infamous ad from a pro-Obama SuperPAC that links Mitt Romney to the death of a woman with cancer. When asked about the ad, Obama tried to downplay the severity of the accusation by saying, “it ran once.”

“I don’t think that Governor Romney is somehow responsible for the death of the woman that was portrayed in that ad,” said Obama. “But keep in mind this is an ad that I didn’t approve, I did not produce, and as far as I can tell, has barely run. I think it ran once.”

But while President Obama said that it only ran once on television, according to a Senior Republican media strategist, the Obama SuperPAC has paid at least $169,047 to promote the Youtube video of the ad online.

“YouTube has a video analytics tool that allows you to determine the number of views per video through advertising,” the media strategist explains. “If you have the number of views that a video has obtained through advertising, the only question is how much they paid. Cellar is $0.35 per view and ceiling is around a dollar $1.00 per view. Therefore, the cost estimate we have developed per view is really very conservative because we went with $0.35 per view.”

He provides us with this chart:

 

Basically, it only ran once on television, but the outrageous ad continues to circulate online.

 

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