I came across a Rick Perry ad today that stopped me in my tracks, and not for any of the good reasons. At first glance, it seems like it might be another good TV spot for the candidate from Texas. It starts off with optimistic music and Perry looking like a seasoned man from America’s heartland. He’s standing by a quiet river, and he begins with a proclamation that he’s “not ashamed to admit that he’s a Christian”. So far so good… Then his next statement kind of derails things. Take a look…
Look… I know that this statement will speak to the hearts of many Americans, but Perry really shouldn’t have added the line about “gays serving openly in the military”. I think he had a good ad on his hands without the addition of that statement. And to be honest with you, I’m not at all sorry for him for any heat this might bring upon his campaign.
This is a year where Republicans have an honest chance to unseat the current president, and that’s saying a lot, considering how dire the GOP’s hand was in 2008. Commercials like this do nothing to bolster those chances, however, and I’m ashamed of Perry for putting this line in there.
Now, I know that Perry has been gaining support on this website, and that I’ll draw the ire of many of our readers for pointing this out, but if you WANT Perry to be the next president of the United States, ads like this do not help. Whether it is fair or not, Republicans are known for being “against the gays”. How does this ad help to change that perception? It doesn’t. It only “reaffirms” what many have suspected about Republicans all along.
Also… it was a good ad without that line. Perry looked good, he sounded good, the production values were solid, and his message was fine. Adding the line about gays serving openly in the military did nothing to improve or embellish it. It was foolish, and it was the opposite of helpful.
This isn’t the first time that Perry has disappointed me, nor is it the first time that he’s “stepped in it”, but after enough occurrences, these things start to look like nails in his coffin.