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Put on Those Football Jerseys: AT&T Sponsorship Brings Unique Experience to HBCU Fans

DALLAS, Sept. 2, 2011 /PRNewswire/ — September marks the return of the football season and AT&T* is bringing all the excitement and fun of the HBCU football season to consumers through its title sponsorship of the AT&T Nation’s Football Classic™ and its exclusive communications services sponsorship of the HBCU Tailgate Tour, featuring Russ Parr and Rickey Smiley. AT&T’s support of the Nation’s Football Classic and HBCU Tailgate Tour will celebrate and showcase the rich heritage, traditions and rivalries between HBCUs.

“We are excited to celebrate this upcoming HBCU football season with our consumers and want to provide them with a great football experience,” said Jennifer Jones, vice president, AT&T Diverse Markets. “We want our consumers to know that we are committed to empowering the communities we serve through our commitment to diversity and education.”

As part of activating the Nation’s Football Classic and the HBCU Tailgate Tour sponsorships, AT&T will host various events for fans to join in on the celebration before and after the games. These activities include a digital lounge with prize giveaways, games, step shows, karaoke competitions and much more.

Here is a preview of some of the activities AT&T will host this HBCU football season:

AT&T Nation’s Football Classic

The inaugural game featuring the highly anticipated matchup between Morehouse College and Howard University will be held on Sept. 10 at Robert F. Kennedy (RFK) Stadium in Washington, D.C. There are also events scheduled around the game for consumers to enjoy. Events surrounding the football classic include:

o AT&T Kickoff Rally hosted by Radio Personality Big Tigger
Featuring host Big Tigger, A-list celebrities and the respective schools, fans can participate in the free pregame event on Sept. 9 at noon in the downtown Washington, D.C. area where they can engage in fun contests and watch Greek step show performances, drumline and cheer performances.
o Sound Stage and Lounge events at RFK Stadium Festival Grounds
Fitted with a celebrity DJ spinning the latest tunes, fans will get a chance to view special performances, play games and compete for prizes. At the lounge, fans will be able to recharge their devices, relax, and get hands-on with some of AT&T’s latest products. Both events take place on Sept. 10 at RFK Stadium during the Pepsi Max Fan Festival.

AT&T HBCU Tailgate Tour featuring Russ Parr and Rickey Smiley

The Russ Parr Morning Show and Rickey Smiley Morning Show are set to host the official tailgate parties for a series of HBCU football classic games and homecoming events that reach audiences of up to 60,000. The tour will stop in eight different markets – Birmingham, Ala.; Orlando, Fla.; Atlanta; Dayton, Ohio; Indianapolis; Durham, N.C.; Washington, D.C.; Richmond, Va. – and provide fans with the opportunity to participate in karaoke competitions, Greek step show performances, cookout contests, and more. The tour runs from Sept. 1-Nov. 30.

The games schedule for the HBCU Tailgate Tour can be found below, or by visiting att.com/thebridge.

2011 AT&T HBCU Tailgate Tour Lineup
Sept. 24, 2011 Atlanta Football Classic
Atlanta Florida A&M vs. Southern University
Oct. 1, 2011 Circle City Classic
Indianapolis Kentucky State vs. Albany State University
Oct. 8, 2011 Virginia Union Homecoming
Richmond, Va. Virginia Union University vs. Elizabeth City State
Oct. 15, 2011 Central State’s Homecoming
Dayton, Ohio Central State vs. Southwest Baptist
Oct. 22, 2011 Howard Homecoming
Washington, D.C. Howard University vs. North Carolina A&T University
Oct. 29, 2011 Magic City Classic
Birmingham, Ala. Alabama A&M University vs. Alabama State University
Oct. 29, 2011 North Carolina Central’s Homecoming
Durham, N.C. North Carolina Central vs. Bethune Cookman University
Nov. 19, 2011 Florida Classic
Orlando, Fla. Bethune Cookman University vs. Florida A&M University

Additional details of the AT&T Nation’s Football Classic, HBCU sponsorships and other news, schedule of events by region, and product offerings can be found at att.com/thebridge.

For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

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