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The Rainbow Formula: Hollywood’s False Diversity

A couple of weeks ago as my husband and I were leaving church we were stopped by our pastor, who asked us if we had seen the guest pastor from the previous week.  We hadn’t. “Oh, that’s a shame” he said, “He was Black and I wanted to know what you guys thought”. While the population of Orange County includes quite a large number of minorities, the one group that is woefully underrepresented is Blacks.  Being among the few Black congregants in our large church, we took it as a natural curiosity that he would ask our opinion of the guest pastor.  We took no offense, but did have a giggle as we told him perhaps our names had been left off the minority alerts email blast.  He rolled his eyes apologetically. “I know.  We aren’t the most diverse church.  We need to do more to address that”.

On the drive home I started thinking about that. Why do we need to make a concerted effort to diversify?  When it comes to church, Black people are different from White people in many ways.  They are more interactive, they worship differently, and they hear messages differently.  That is not a bad thing. It’s a cultural thing.  Attracting more Black people would mean having to change the whole approach to services, and if you do that, then aren’t you letting the quest for diversity trump genuine message?  Church is not for meeting your weekly diversity quotient. It’s for fellowshipping with other believers and spreading the Word. For those who aren’t drawn to a particular service, there are other churches with different ways of worshipping that may work better for them and that is why God made diversity, so there could be a myriad of choices for folks of different stripes.

My thoughts turned to Hollywood and their seemingly never-ending modern quest for diversity. What I find most frustrating about this is how it is so deliberate and methodical.  It’s as if there is a formula that must be adhered to in order to receive the diversity stamp of approval.  I’ll call it the Rainbow Formula.  1 Black + 1 Asian (any type) + 1 Hispanic (any type) + multiple White people = officially diverse.  Sorry, Native Americans.  You don’t make the cut unless the script calls for something to happen on an Indian reservation.

I suppose I appreciate the effort, but the result is a “false diversity” that ends up bleeding cultural appeal and uniqueness. The Rainbow Formula creates a “vanilla” diversity that adheres to a color quota, but denies any other relevant differences between the cultures other than the superficial aspects.  Cue sassy Black friend, cue nerdy, overachieving Asian friend, cue clueless, rhythmless White friend.

This false diversity is not only offensive, it’s bad for business.  I believe Hollywood could be creating a lot more revenue if it strove for a genuine assortment of offerings.  In other words, the diversity doesn’t come in the casting, it comes in the programming.  Recognizing that different cultures perceive, laugh, love, work and interact differently could be the key to creating a diverse arrangement of shows that appeal to Americans in many different, but lucrative ways.  Take BET, for example.  Two of their most popular offerings in the history of their channel cater specifically to the sensibilities of Black people.  The Game and Girlfriends.

Of course, it’s not only Black people who watch those shows, but they are marketed to Black people in the respect that they approach issues from a specific cultural perspective.  The fact that they do that unapologetically and organically ends up making the shows palatable to all races, while recognizing their cultural market.  Black people flock to those shows and they’re happy to do it because it’s a show for them and about them.  It’s just too bad that those millions and millions of Black viewers have to navigate their dollars to the nether regions of cable when they could and would be just as happy to turn their televisions to any of the major networks if only their programming was more… diverse.

We’ve seen hints of this diversity model in the past.  Both Fox and the CW built their fan base on Black shows (Living Single, In Living Color, Moesha, etc.) before abandoning that audience.  They ignored programming diversity in favor of the Rainbow Formula, forgetting that those shows were popular precisely because they celebrated cultural identity instead of sanitizing it.

Modern liberal Hollywood’s sad obsession with false diversity effectively reduces every person to nothing more than the color of his or her skin.  It erases individuality and very real cultural differences.  The Rainbow Formula becomes more important than solid entertainment.  Its born of a twisted need to prove that they are not racist like the great unwashed masses of middle America, a guilt that transcends time and reason.  It ends up whitewashing (if you’ll forgive the term) the unique cultural flavors that have gathered to make up America. Ultimately, and by Hollywood terms almost unforgivably, it throws away the significant entertainment dollars of minority communities (see Tyler Perry’s Tyler Perry for more information about harnessing that particular revenue stream).  It sends the message that those communities have no important stories to tell that don’t include Jim Crow or “white knights” riding to rescue the natives.

Perhaps the real problem is the almost religious connotation liberal Hollywood has given the word ‘diversity’.  There is no inherent virtue in diversity.  Diversity, as we use the term today, is a joke and applied almost exclusively to color while ignoring culture.  Hollywood needs to give up this stifling quest and start working on creating real programming choices.  That is where the money is, and ultimately, the viewer’s heart.

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  1. Doctorsays says:

    I find it interesting that you point out that kind doesn’t matter with Hispanics and Asians, but you don’t attach that note to Blacks.

    Then again, I guess you can’t really trace that. You’re American.

  2. EXCELLENT article!
    As you may have noticed from many of my articles, racism and race issues is one of my passions. While I am white, was raised in the South, in a town that has a reputation for being racially divided, I was raised in a home that taught me the defining lesson of race issues- “Judge a person by the content of their character, not the color of their skin.”

    As I have written about in many articles, I have been judged as a white woman when I loved, hugged and kissed my very first children (foster children)- who were black. One old white man was so beside himself he could not eat his meal without snorting every few seconds! Evidently he took issue with the fact that I had no problem actually loving these innocent little black beauties (no double entendre comments- these two little boys still hold a very special place in my heart, and I will forever be grateful to have been a part of their beautiful little lives, no matter the color of their skin!)
    My husband and I are both very light complected- ok, let me be honest- we are both very red toned, we are so white. He is of English, Irish and Comanche descent, I am of Irish, German and Cherokee descent. Unfortunately, neither of us were blessed with the outward appearance of our Indian heritage (sorry, I cannot be politically correct! I am PROUD to be an Indian, and have been known to go on the warpath on more than one occasion! ). Instead, we have the red tone of our Irish ancestory.
    We adopted all 5 of our children through the foster care system. Being that we live in San Antonio- where Hispanics are the majority- all five of our children are Hispanic, thus, they are all dark complected. We have gotten looks many times, and comments many times. Some comments are in appreciation, some are in disgust. We love our children because they are our children, not because of or in spite of the color of their skin. These children- as with ALL children- did not have a choice in who their parents were, what race they were born into, or the circumstances of their lives. Judging them for any reason is wrong- but to judge them on the color of their skin is deplorable! Judging me on my actions is fair- judging me for loving, accepting and raising children that have a different skin color than I have is evil!
    I’m sorry for the rant- I tend to go off on a tangent on this issue, as you can tell! :)
    You mentioned Tyler Perry. I LOVE that man! He is the example that the Black community should hold as an example of a true hero. He is truly a man to be admired- in his own community, as a minority, as a Black man, as a business man, as an American citizen, as a citizen of the world, as an American success story… and well, I could go on and on! I love his movies as well as his TV shows. You have summed it up much better than I could ever have dreamed, not being Black myself. He does not pander to the rainbow! (I LOVE that analogy, by the way!) He is true to himself, true to his roots, true to his community, true to his culture. He produces what he knows about and he is highly successful. He does not strive to be the diverse example, he is true to what he knows- the Black community and the issues that are faced in the Black community.
    I could NEVER DREAM of being successful in writing, producing or any other part of telling a story that affects or is about the Black community. It would come of as hokey- just as it does when Hollywood tries to make it all pretty.
    Kira- it is GREAT to have you in our CDN family! I hope and pray you will be able to open the eyes of MANY people to the truth- no matter what color their skin is!